Shot of video showcasing why people don’t make video content
24 October 2023 Video production tips and best practices

The real reason most people don't create video content

Discover barriers to video adoption and benefits of a professional video agency. Elevate your brand's strategy for 2024 with our Video Marketing Scorecard.

In a digital age dominated by visuals, videos reign supreme. Yet, despite their proven efficacy in marketing, many individuals and businesses shy away from creating video content. What's holding them back? Let's unveil the real reasons behind this reluctance and, more importantly, how you can overcome them.

1. Fear of Being on Camera

Not everyone's comfortable being in the spotlight. The fear of being judged or not coming across as "perfect" can be intimidating. However, authenticity trumps perfection. Audiences resonate more with genuine content than a polished façade.

2. Assumed High Costs

Many believe that creating top-notch video content requires a Hollywood-level budget. While DIY methods can be cost-effective, they might not always meet professional standards. This is where hiring a video production agency like ours comes into play. With expertise and equipment, we produce stellar content that performs and gets the ROI you're after.

3. Lack of Technical Know-how

While the digital age offers a plethora of DIY tools, mastering them is another story. This is where a video production agency shines. We handle the technicalities, from shooting to editing, ensuring a seamless and professional result.

4. Time Constraints

Video creation requires time – a luxury many businesses don't have. By outsourcing to experts, you're ensured efficient production without compromising your other responsibilities.

5. Uncertainty About Content

"What should I talk about?" is a common dilemma. With a video production agency, brainstorming becomes collaborative. We can provide fresh insights, guiding you through content strategies that resonate with your audience.

6. Fear of Negative Feedback

Feedback is inevitable. But with a professional touch to your videos, you enhance the chances of positive reception. Plus, a seasoned agency can offer guidance on handling feedback constructively.

7. Benefits of Hiring a Video Production Agency

Beyond the obvious advantage of professional-quality videos, agencies bring market insights, storytelling expertise, and a knack for capturing brand essence. The upfront cost of hiring professionals is easily outweighed by the long-term benefits: increased engagement, higher conversion rates, and a polished brand image.

It's Time to Break the Video Barrier! The challenges to video creation, while real, aren't insurmountable—especially with expert help at your side. By recognising and addressing these barriers, you're poised to unlock the immense potential of video marketing.

Wondering how your current video content (or lack thereof) measures up in the 2024 landscape? Let's put it to the test.

Face the facts and gear up for success. Grab our Video Marketing Scorecard to see where you stand. Identify the gaps, embrace the potential, and harness the power of video to elevate your brand.

Take our video marketing scorecard to see if your video marketing is ready for the new year

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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