Example of video brochures
19 June 2023 Video production tips and best practices

The Evolution of Engagement: Video Brochures for Online and Offline Use

Dive into video brochures, blending print with dynamic video. Explore their marketing potential.

In an age where digital content reigns supreme, one might be tempted to dismiss traditional promotional materials as relics of a bygone era. But savvy marketers know that the blend of old and new can sometimes result in the most powerful tools.

Enter the video brochure: an innovative melding of tactile printed brochures and compelling video content. Let’s explore the magic of video brochures and how they're transforming both online and offline marketing landscapes.

1. What are Video Brochures?

At its core, a video brochure combines the tangibility of traditional printed materials with a built-in screen that plays a video. They're often used in direct mail campaigns, trade shows, and sales pitches, offering an engaging way to share complex messages or showcase products.

But they aren't restricted to the physical realm. Digital video brochures can be integrated into emails, websites, and social media campaigns, offering a rich, multimedia experience.

2. Advantages for Offline Use

  • Tactile Engagement: There's a visceral pleasure in holding a well-crafted brochure. Add to that the surprise of an embedded video, and you've got an attention-grabbing masterpiece.

  • Stand Out in Mail Campaigns: In a sea of regular mail, a video brochure stands out, ensuring your message doesn't just end up in the recycle bin.

  • No Dependence on External Devices: There's no need for a computer, tablet, or phone. The video plays right in the brochure, offering a seamless experience for the viewer.

  • High Retention and Shareability: People are more likely to share unique items. A cool video brochure? That’s something to show colleagues, friends, and family.

3. Advantages for Online Use

  • Engage the Digital Natives: The online realm is where many consumers now live. Digital video brochures capture their attention, blending the familiarity of online videos with the format of a traditional brochure.

  • Easily Shareable: A captivating video brochure is just a click away from being shared across social media platforms, multiplying its reach.

  • Integration with Analytics: When used online, you can track how many people viewed the video, how long they watched, and what actions they took afterward, providing invaluable insights.

4. Best Practices

  • Keep it Concise: Whether online or offline, the video content should be succinct and engaging. Aim for the sweet spot of 60-90 seconds.

  • High-Quality Production: This isn't the place to skimp. Invest in quality filming and editing to ensure your video reflects well on your brand.

  • Call to Action: Always end with a clear call to action. What do you want the viewer to do next? Make it clear, whether it’s visiting a website, making a call, or sharing the brochure.

5. Future of Video Brochures

With the rapid advancements in technology, we can expect video brochures to become even more interactive, possibly integrating AR (augmented reality) or VR (virtual reality) elements. As print and digital continue to evolve, so will the ways in which they intersect.

Wrapping up

Video brochures bridge the gap between the tactile and the digital, offering a fresh way to engage audiences both online and offline. As technology and consumer preferences evolve, marketers have a golden opportunity to leverage this tool, capturing attention and driving engagement in innovative ways.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.