The Essential Guide to Hiring a Video Agency
1 May 2023 Video production tips and best practices

The Essential Guide to Hiring a Video Agency

Discover how to hire the perfect video agency for your project. Uncover crucial factors like portfolio diversity, creativity, and more in our guide.

Finding the perfect video agency to handle your company's creative vision can feel like looking for a needle in a haystack. Not only are you entrusting someone else with your ideas, but you're also investing significant resources. To ensure you get the most value from this relationship, it's crucial to know what you need to look for when hiring a video agency.

A Diverse Portfolio

One of the first things you should look for is an agency with a rich and diverse portfolio. Variety in their work demonstrates versatility, and that they're not just a one-trick pony. This will give you confidence that no matter what your project demands, they'll be able to deliver a high-quality video that aligns with your vision.

Just remember: a portfolio isn't just about quantity. It's about quality and, most importantly, relevance. Do they showcase videos that resonate with your brand? Have they worked in your industry before? These are key questions to consider while exploring their portfolio.

Communication Skills

Communication is the backbone of any successful collaboration. It's imperative that the agency you choose can communicate effectively and efficiently. Remember, these are the people who'll bring your vision to life, and any miscommunication could result in a final product that doesn't hit the mark.

Throughout your initial interactions, gauge their communication skills. Are they asking relevant questions? Are they quick and clear in their responses? Your intuition here can guide you in making the right choice.

Creative Approach

Every agency has its own creative style. Some are edgy and innovative, others more traditional and safe. It's essential to align your brand's personality with the agency's creative approach.

Look at their past work and see how they've spun stories, what kind of visuals they prefer, the narrative styles they lean towards, and how they use music and sound. Does it match your brand ethos? You don't want to end up with a video that feels disjointed from your overall branding.

Resource Availability

Does the agency have enough resources to accommodate your needs? This includes not only human resources but also the necessary equipment and software. A good agency should have the latest tools and technology at their disposal to ensure they can produce a high-quality video that stands the test of time.

It's also essential to know if they can meet your deadlines. If they're spread too thin across various projects, they might not give your video the attention it deserves. Make sure to discuss your timeline expectations early in the process.

Reviews and Recommendations

Reviews and recommendations from previous clients are invaluable. They provide a glimpse into what it's like working with the agency. Look for reviews that mention the agency's professionalism, timeliness, and ability to deliver as promised.

Be cautious of agencies that have only stellar reviews. While it's not impossible for an agency to be that good, it's also likely that they've only posted their best reviews. Look for honest, balanced reviews that discuss both the strengths and potential challenges of working with the agency.

Transparent Pricing

One of the major pain points in hiring an agency can be cost. Before you get too far down the line, ensure the agency is upfront about their pricing. Are there any hidden costs? What is included and what is not? Knowing what to expect financially can help avoid unexpected surprises down the line.


Last but not least, consider the chemistry between you and the agency. You'll be working closely with them, potentially over an extended period. If your personalities and working styles don't mesh, the process could be more stressful than it needs to be.

Your chosen agency should be just as excited about your project as you are. Their enthusiasm will reflect in their work, leading to a final video that goes above and beyond your expectations.

When it comes to hiring a video agency, these seven points will ensure that you find the perfect fit for your project. By considering these aspects, you'll be better positioned to hire a video agency that can deliver your vision, on time, and within budget. Remember, it's not just about hiring someone to make a video. It's about creating a partnership with a team that can bring your story to life in the most engaging way possible. Good luck!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.