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10 February 2016 Video production tips and best practices

Why Your SME Business Needs Video

Wondering what's so great about video? This is why your small to medium-sized business should be using video to help achieve your goals.

A smart phone playing some video content.

I'm sure you've noticed how many businesses, especially small and medium-sized businesses, are using video content these days.

You might be wondering: what's so good about video?

Well, we live in a visual world. Nothing draws our eye quite like video. And video content is unique in its ability to communicate emotion and understanding through visual and aural clues we all just get.

Like Entrepreneur Seth Godin says,

"Marketing is a contest for people's attention."

And there's no better way than video to catch your audience's attention and keep it.

Here's a great example:

It all starts with engagement. Once your audience is tuned in and listening to you, it's so much easier to convince and convert them.

But video doesn't just engage and form a personal connection with your audience. It's also highly effective at converting that audience.

Over 70% of marketers claim that video performs better than other content when it comes to conversions.

In other words, video brings sales.

Maybe you'd like to use video to attract new customers to your business. Maybe you'd like video to help train your team. No matter what your goals are, video can help you get there more effectively.

It's no surprise that 52% of marketers say video has the best ROI of all types of content.

So that's why you need to be using video. It doesn't matter how big your business is or who your target audience is. There's never been a better time to discover what video can do for you.

What Can I Achieve With Video?

Here are just some of the things you can achieve with video:

  • More engaged customers.
  • Increased sales.
  • Greater brand awareness.
  • Better ranking on search engines.
  • Effective training for your staff.

Video can help elevate your business to a whole new level. There are so many ways that video can help you, from instructional YouTube videos to customer testimonials to animated explainer videos on your home page, and you may well be surprised by the possibilities.

How Do I Get Started?

Video doesn't just exist in a vacuum. It needs to be grounded in a solid video strategy to be effective, and that's where you need to start.

So before you get to filming, you need to know what you want to achieve, who you're speaking to, and what you want to say to them. Then you need to know how best to get that message in front of your audience.

Where do we come in?

It's our job to spring into action to help with all these stages of the video process, from planning to production to marketing. We'll work closely with you to uncover the right approach to connect with your audience and achieve incredible results.

So if you're not sure what your videos goals should be, how to come up with a creative approach to your videos, or where to place your video content online, that's what we're here for.

We'd love to help you grow your business with video. Fancy a chat about your aims and needs? Just get in touch at 0845 003 7720 and we can kick things off.

Download the free PDF: Top 5 Reasons Why Your Business Needs Video

Jonathan English

Written by Jonathan English Managing Director for Venture Videos — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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