Cartoon of person working on their laptop, showing how video marketing helps businesses
24 October 2023 Video Marketing Strategy

How Can Video Marketing Help Your Business?

Unlock the power of video marketing for 2024 with 7 compelling reasons. Plus, use our Video Marketing Scorecard to level up your strategy!

It's no secret that the digital age is in full swing. As we edge closer to 2024, the way businesses interact with their audiences continues to evolve rapidly. If you're not already integrating video into your marketing strategies, you're potentially missing out on a colossal opportunity. But don't just take our word for it – let's dive into the tangible benefits video marketing can offer your business.

1. Boosts Engagement and Retention

Reading large chunks of text can be cumbersome. Videos, on the other hand, are both visual and auditory, making it easier for your audience to digest and remember the message. In fact, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

2. Improves SEO Rankings

Search engines love videos! Incorporating them into your website can boost the time spent by visitors, signalling to search engines that your site has quality content. This not only means better SEO rankings but also more visibility for your brand.

3. Drives Sales and ROI

Did you know that adding a product video on your landing page can increase conversions by 80%? Moreover, 74% of users who watched an explainer-video about a product subsequently bought it. 

4. Builds Trust and Authenticity

Videos can foster trust. They're a means to showcase not just products but the people behind them. Consumers feel more confident about purchasing a product or service when they see it in action. Demonstrations, testimonials, and behind-the-scenes looks are all great video content that build brand authenticity.

5. Expands Your Reach

Platforms like YouTube, Facebook, and Instagram are video-centric. They favour video content in their algorithms, leading to higher visibility and engagement. Not to mention, videos are easily shareable, helping to expand your audience reach exponentially.

6. Cater to Mobile Users

Mobile video consumption rises by 100% every year. As more people use their mobiles for browsing, it's imperative to offer content that caters to this growing demographic. Videos fit this bill perfectly.

7. Versatility

Whether it's a short GIF, a live-stream event, or a detailed tutorial, there's a video format for every business need. This versatility allows businesses to get creative and engage their audience in multiple ways.

Get Your Business 2024 Ready!

The digital landscape is constantly shifting, and staying ahead of the curve is vital. If you're unsure about your current video marketing approach or just curious to see how you measure up, don't miss out on our Video Marketing Scorecard.

Take our scorecard to gauge if your video marketing is 2024 ready. Discover where you shine and where there's room for improvement. Unleash the full potential of video and watch your business thrive.

Take our video marketing scorecard to see if your video marketing is ready for the new year

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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