Astronaut floating in space, part of an ad that uses green filmmaking
19 June 2023 Trends in Video Production

Green Filmmaking: Reducing Environmental Impact

Explore filmmaking's sustainable shift: renewable energy, digital workflows, conscious catering revolutionize sets.

Ready for a juicy dive into the world of green filmmaking? With climate concerns at an all-time high, our beloved industry is no exception to the rallying cry. But, how do you balance those big-screen dreams with a planet-friendly approach? Don’t fret. Grab a cuppa, and let’s get into the nitty-gritty of sustainable shoots.

1. Powering Up – Renewable Energies

Long gone are the days when huge generators guzzled fuel on set. Today's shoots are getting a green makeover.

  • Shining a Light: Solar-powered generators are increasingly common. They're efficient and, with modern battery tech, can support even the hungriest of lights and cameras.

  • Pro Tip: Scout for locations with abundant natural light. Not only does it reduce energy needs, but natural light can also provide that cinematic quality directors love.

2. Ditching Single-Use – Props to Reusability

Those disposable coffee cups and water bottles? They're the bane of an eco-friendly set.

  • Action Steps: Introduce reusable containers, cutlery, and props. Encourage cast and crew to bring their own refillable bottles, reducing plastic waste.

  • Bespoke Bits: For productions with budget wiggle-room, custom-branded eco-friendly gear can double up as keepsakes post-shoot.

3. Transport – The Green Getaway

Shuttling cast, crew, and equipment can be a carbon-intensive affair. Let's rethink those wheels.

  • Eco-Rides: Consider hybrid or electric vans. They're quieter (a sound engineer’s dream) and spew fewer emissions.

  • Stay Local: Whenever possible, opt for local talent and equipment rentals. Less travel means reduced carbon footprints and often, a tighter-knit community feel on set.

4. Digital Workflows – Bye to Bulky Scripts

We're in the 21st century, but the mound of paper scripts, schedules, and call sheets begs to differ.

  • Digital Dive: Tablets and smartphones can easily replace heaps of paper. Cloud-based solutions facilitate collaboration, ensuring everyone's on the same page (pun intended!).

  • Heads Up: Ensure your data storage is eco-friendly. Opt for cloud providers powered by renewable energy.

5. Catering – A Bite of Sustainability

Hungry crews demand food, but who said on-set catering can't be green?

  • Green Grub: Source local, organic, and seasonal produce for meals. Bonus points for vegan or vegetarian options, which typically have a lower carbon footprint.

  • Waste Not: Composting organic waste and recycling wherever possible should be standard practice. Oh, and ditch those plastic straws!

6. Advocacy – Walk the Talk

Green filmmaking isn't just about actions; it's about fostering a culture.

  • Green Briefings: Regular workshops and training sessions can keep the team informed about the latest in sustainability.

  • Share the Story: As marketers, use behind-the-scenes content to highlight eco-efforts. It's a win-win, promoting both the film and a green ethos.

Wrapping up

So, next time you're gushing over a cinematic masterpiece, spare a thought for what went on behind the scenes. Green filmmaking isn't just a trend; it's a responsibility, a movement towards conscious creation. And, as marketers, you've got front-row seats (and a significant role) in shaping and sharing this transformation. 

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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