Pink and orange smoke swirls used to showcase how animated content boosts reach
7 September 2023 The basics of video production

Boosting Business Reach: Benefits of Animated Content

Explore the transformative power of animation for business: enhance brand recall, simplify ideas, vital for modernity.

In today's dynamic digital era, it's not just about getting your message out there; it's about doing it in style. Enter animated videos: the colourful, captivating, and creative tool that's changing the business landscape.

Whether you're a fledgling startup or a corporate giant, animated content offers a chance to dance outside conventional boundaries, taking audiences on a memorable visual journey.

Dive in as we unravel how animation isn't just a fancy add-on, but a powerhouse driving engagement, clarity, and brand loyalty in the business realm. Ready for a transformative content twist? Let's explore.

1. Grabs Attention

In a saturated digital market, capturing the attention of your target audience is paramount. Animated videos, with their vibrant colours and dynamic movements, can effortlessly pull in viewers, ensuring your message doesn't just reach them, but resonates.

2. Simplifies Complex Topics

Ever tried explaining a complex concept or process through text? It can be daunting! Animation breaks down intricate ideas into digestible, visually-appealing chunks. Whether it's the workings of a new software or a complicated business process, animated videos can convey it with simplicity and style.

3. Cost-Effective

Unlike live-action videos that often require actors, locations, and hefty equipment, animated videos are generally more cost-effective. You don’t need to worry about location costs, casting, or unpredictable weather disruptions.

4. Easily Updated

Business strategies and products evolve. Thankfully, animated videos are adaptable. Need to update stats or modify a section of your explainer video? It's far easier (and often cheaper) to tweak an animation than to reshoot a live-action segment.

5. Appeals to All Ages

Animation isn’t just for kids. The universality of animated content appeals to both young and old, making it an excellent tool for businesses targeting a diverse demographic.

6. Enhances Branding

Custom animation allows businesses to integrate their brand colours, themes, and logos seamlessly. This consistent branding reinforces company identity and fosters trust among viewers.

7. Encourages Sharing

 Animations, especially those with a hint of humour or strong emotional elements, often enjoy higher shareability on social media. A well-made animated video can go viral, exponentially increasing your brand’s visibility.

8. Perfect for Mobile Viewing

With an increasing number of consumers accessing content via mobile, it's crucial that your videos are mobile-friendly. Animated videos, with their clear visuals and often shorter run times, suit mobile viewing perfectly.

9. Drives Conversions

Studies have shown that including an animated video on your landing page can boost conversion rates. Potential clients or customers get a clearer picture of what you're offering, making them more likely to take the desired action.

10. Engages Emotionally

Animation has a unique ability to tap into viewers' emotions. Through relatable characters and compelling narratives, businesses can foster a deeper emotional connection, turning casual viewers into loyal customers.

Wrapping up

The versatility and appeal of animated videos make them an indispensable asset for businesses in the digital age.

Whether you’re a start-up looking to introduce your brand or an established company aiming to launch a new product, animation provides a dynamic, cost-effective, and engaging solution.

As video consumption continues to soar, ensuring your business harnesses the power of animation can set you apart in a crowded market.

Get a tailored quote

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Need video? Get a quote now

Discover the ideal video style to achieve your marketing objectives and instantly receive a cost estimate for its production.