4 TikTok ad examples and why they work
Start advertising on today's fastest-growing social platform. Get inspired with a collection of TikTok examples.
TikTok for business is where brands post and manage all their TikTok ads, companies of any size and budget can hop on the ad platform and start boosting posts.
The best part? You don't need a TikTok handle to post ads, meaning that, unlike Facebook, you don't need to build out a company page before seeing results. This is a game-changer for businesses without huge followings.
At the minute, the cost per click is lower than most other platforms, but of course, this will change as more companies get on there. We're currently in that golden age where brands can get lower conversion costs.
You can post ads under five objectives:
This is for when you want to reach the largest audience and increase your brand awareness.
This is for when you want to drive people to your website or landing page.
- Video views
This is for when you want to get more eyes on your content.
This is to increase awareness of and get people to install your app.
This is for when you want to make sales, baby!
The most important thing to remember is that a paid TikTok needs to look exactly like a regular TikTok. Your usual marketing video ad content won't work here, because they need to camouflage into the platform's ecosystem in order to perform well.
Let's look at some examples of TikTok Ads that I've seen on my feed recently and why they work so well...
1. The Royal Shakespeare Company
4. Louis Vuitton
Got an idea?
That's why Skeleton has created a Video Activation guide that tells you everything you need to know about publishing (or 'activating') your video for optimum results. Download it below, soak up all the good free knowledge, and if you've got any questions, get in touch! We'd love to chat with you.
video production agency that specialises in producing creative videos & campaigns that get real results.Video strategist and co-founder for Venture Videos — a full-service