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26 October 2023 The basics of video production

3 Reasons Why Brands Fail Without Video Content

Explore video's crucial role in brand success. Uncover why brands falter sans video and learn to stay ahead in 2024.

It's hard to deny the pivotal role video content plays in today's digital age. From advertisements to how-to tutorials, the realm of video content is vast and influential.

Still, some brands resist hopping on the video bandwagon, often to their detriment. Here's why skimping on video might be the pitfall you didn't see coming.

1. Lost Engagement Opportunities

Every brand aims to captivate its audience, and nothing does it quite like video. In a world of dwindling attention spans, static images and long blocks of text don't always cut it. Video, however, is dynamic. It conveys emotion, tells a story, and, most importantly, holds attention. Without it, brands often struggle to engage effectively, leading to lost opportunities.

2. Being Overlooked in Search

SEO isn't just about written content. Search engines, especially the big ones like Google, have developed a penchant for video. Sites with embedded video often enjoy longer visit durations, signalling quality content and boosting search rankings. By sidestepping video, brands risk sinking in search results, missing out on potential traffic.

3. Missed Trust-building Moments

Video offers a transparency that text or images can't match. Seeing a product in action, hearing testimonials directly from satisfied customers, or simply getting a behind-the-scenes look at a brand can build invaluable trust. In the absence of video content, brands might miss those organic moments to foster a deeper connection with their audience.

Ready to Re-evaluate Your Video Strategy? If reading this has sparked a realisation, it's not too late to pivot. Video marketing is a game-changer, and there's no better time than now to embrace it.

Not sure where you stand? Dive into our Video Marketing Scorecard to check if your strategy's up to the mark for 2024. Discover where you excel and where there's room for improvement. 

Take our video marketing scorecard to see if your video marketing is ready for the new year

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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