Creating a compelling explainer video is one of the smartest moves a brand can make—but it’s surprisingly easy to get it wrong. Even with a great idea, one misstep in the process can water down your message, confuse your audience, or worse, leave them uninterested altogether. If you’re investing in a professional explainer video production company, make sure you steer clear of these common mistakes.
1. Skipping the Research Phase
Every successful video starts with understanding. That means research—about your target audience, the problem you’re solving, and how your product or service fits in. Rushing into production without a clear strategy is one of the most common mistakes.
A quality explainer video production company will never skip this step. Instead, they dig deep to understand what matters to your viewers so the script and visuals speak directly to them. Without this foundation, your video is just noise in an already crowded market.
2. Trying to Say Too Much
It’s tempting to cram every feature, benefit, and detail into your explainer video. But the best videos do the opposite—they focus on one clear message. Overloading your audience with too much information can quickly lead to confusion.
An experienced explainer video production company helps you trim the fat and keep the message focused. When viewers walk away remembering just one powerful takeaway, your video has done its job.
3. Writing the Script Internally Without Experience
While you may know your product inside out, writing for explainer video requires a completely different skill set. It’s not just about what you say but how you say it—and how it sounds when spoken aloud.
That’s why working with a professional explainer video production company makes such a big difference. They know how to craft a script that flows, holds attention, and encourages viewers to take action. DIY scripts often lack polish, pacing, and the emotional pull needed to be effective.
4. Neglecting the Call to Action
You’d be surprised how many businesses invest in a full video and forget the most important part: what happens next. A weak or unclear call to action (CTA) can turn a great explainer video into a missed opportunity.
An explainer video production company will guide you in crafting a CTA that feels natural and impactful. Whether it’s driving traffic to a landing page, prompting a signup, or encouraging contact, your video should lead viewers somewhere meaningful.
5. Overcomplicating the Visuals
Just like your message, your visuals should be clear and focused. Complex transitions, cluttered scenes, or unnecessary effects can actually make your video harder to follow. In explainer videos, clarity trumps flashiness every time.
Top-tier explainer video production companies prioritise simplicity and design choices that support the message. The goal is to enhance understanding—not to distract or overwhelm the viewer with visual flair.
6. Ignoring Mobile Optimisation
Most people will watch your video on their phones. If your video doesn’t load fast, play smoothly, or hold up visually on smaller screens, you risk losing a big chunk of your audience.
A reliable explainer video production company considers mobile viewing from day one. They’ll help you format the video appropriately, optimise resolution, and even consider captioning for silent viewing. This kind of foresight helps you reach viewers wherever they are.
7. Forgetting About Distribution
Making the video is only half the battle—getting it seen is the other. Without a plan for distribution, your explainer video could end up collecting digital dust. It’s important to think about where, when, and how your video will be used.
That’s where an experienced explainer video production company can truly help. They don’t just create the content—they understand how it fits into your wider marketing strategy. From website placement to social media and email campaigns, they’ll guide you on how to get the most from your investment.
How Production Partners Add More Than Just Creative Value
Partnering with a professional explainer video production company goes beyond outsourcing creative work. It’s about strategic collaboration. These companies bring a structured workflow, industry benchmarks, and proven experience to every step of the process.
More importantly, they help you avoid costly mistakes. From pre-production strategy through to post-launch distribution, their insights can turn a simple idea into a performance-driving asset. When you work with specialists, you’re not just paying for a video—you’re paying for results.
Spotting the Right Experts from the Rest
Not every agency that calls itself an explainer video production company lives up to the title. Some overpromise and underdeliver. Others follow a rigid formula without tailoring the video to your unique needs. So, how do you know if you’ve found the right partner?
Look for signs of collaboration, transparency, and flexibility. Do they ask the right questions? Are they focused on your goals? Can they show real examples of measurable success? A great explainer video partner will work like an extension of your team, not just a vendor.
Why Small Mistakes Can Lead to Big Consequences
It might not seem like a big deal to miss one small detail, but in video marketing, everything adds up. Poor pacing can make people click away. A vague script can confuse rather than convert. Weak visuals can diminish trust. Each element matters, and if just one is off, the whole video can fall flat.
That’s why trusting a qualified explainer video production company is a smart move. They know how all the puzzle pieces fit together—and how to avoid the common traps that derail otherwise promising projects.
Set Your Video Up for Success from the Start
Avoiding mistakes begins before the script is even written. It’s about choosing the right process, the right team, and the right approach from day one. If you want your video to stand out, you need to treat it as a key part of your marketing toolkit—not an afterthought.
That’s where a reliable explainer video production company shines. They take the time to understand your brand, your audience, and your goals—so the final product isn’t just polished, but purposeful.
Make Every Second Count
In explainer video production, every second of screen time is valuable real estate. There’s no room for fluff, filler, or guesswork. Your script must deliver clarity, your visuals must guide attention, and your call to action must feel like the obvious next step.
This is where experienced explainer video production companies prove their worth. They understand the importance of rhythm, tone, and structure—ensuring that each frame earns its place.
Craft Your Next Video with Precision
If you’re planning your next explainer video, don’t leave success to chance. A misstep in scripting, structure, or execution can mean the difference between a powerful conversion tool and a forgettable clip.
Partnering with the right explainer video production company ensures your content is strategically sound, visually engaging, and results-driven. From concept to completion, every element will be designed to serve your goals and resonate with your audience.
Ready to Do It Right the First Time?
Avoid the pitfalls and elevate your message with a partner who knows how to deliver. If you're serious about making a video that connects, converts, and lasts—this is where you start.
Let’s create something that drives results and showcases your brand at its best. Work with a team that gets it and turn your idea into a high-performing video asset.
Written by James Bryant Video strategist and co-founder for Venture Videos — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.
