Promotional Video Production

Communicate the value of your business and products with a touch of creative flair. Venture is the full-service video production agency for remarkable promotional videos.

Trusted by top companies

boots
amazon
box
europa
experian
merck
readyworks
natwest

A new kind of promotional video production company

If you want your business to grow, win new customers, or even change the world, you’re in the right place.

Venture is a full-service video production agency for ambitious marketers and brands. We create promotional videos that not only connect with your audience, but inspire action too.

Looking to promote a specific marketing initiative, product, or event? We'll create a high-quality promotional video for you that'll grab your audience's attention, draw them in to learn more, and drive lead generation for your brand, products, and services. 

promotional video production manifesto

Agency Manifesto

Learn more about Venture

Why Venture?

3 Reasons to choose us

Content that connects

We engage and inspire your audience with clear and simple storytelling and a touch of creative flair.

MAXIMIZE YOUR REACH & INFLUENCE

We make your message go further with custom designed versions of your promotional video for social media and international markets.

A FULLY MANAGED PROCESS

Save time & stress with Venture’s full service end to end promotional video production process. We do all the heavy lifting, so you don’t have to!

Types of promotional video

We're all about creating unforgettable company videos that really put your business on the map. Our team of skilled video makers, writers, and all-around creative folks love nothing more than telling a good story, and they've got an eye for making things look pretty amazing, too.

Looking for product videos that do more than just show off your goods? You've come to the right place! Our team of talented video makers, writers, and creative wizards know how to take your product and turn it into a story that'll grab your audience's attention.

We specialize in crafting event videos that go beyond the surface, diving into the emotion, energy, and unique moments that make your event special. We're here to turn your event into an unforgettable visual experience.

Promotional video examples

Stihl | Chainsaws

A day in the life of an arborist

Natwest | Bankline

Launching Natwest's flagship app, Bankline

Midlands Engine

Raising awareness for the Midlands as a region

Ryno

Launching a new furniture range

QUL | CBD

Launching a beauty and wellness collection

Europa | Worldwide

Making sure the show goes on

MyBookie | App

Video advertising campaign

Albert

Introducing the 'Albert' platform

AEG

Launching a new range of lighting

Load more projects  

An award-winning promotional video production company

Award Logo 1

A Platinum Hermes award for Regional Foster Families

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A Gold Hermes award for Jobs.ac.uk

Award Logo 3

A Platinum Hermes award for Europa Showfreight

Award Logo 4

A Gold Hermes award for BDO

Award Logo 5

A Platinum Hermes award for Ateme

The video production process

Getting started with promotional video production

Over the last 18 years we've developed a fully managed end to end promotional video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

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Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

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Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your project. Here's where you'll see initial concepts for how your video might look, sound and feel.

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Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

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Project kick-off

Time for your onboarding session! We'll walk you through our production process and the proposed schedule, before outlining the next steps.

Why promotional video?

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Increased engagement

Videos are way more engaging than text or still images. They can evoke emotions, tell a story, and provide vital information while keeping folks engaged and entertained. That's a quadruple threat.

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Broader reach

Today, videos dominate every digital platform, including social media, websites, and email marketing. This multi-channel approach helps your business reach a larger audience.

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Improved SEO

Search engines like Google often prioritize video content, making it more likely for videos to appear in top search results. This can drive more traffic to your website and increase your visibility.

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Improved CRO

Studies have shown that videos can increase conversion rates by leading viewers down the conversion funnel and providing clear calls to action and info that gives them that final push to get in touch with you.

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Stronger brand identity

If you're looking to showcase your brand's identity, video marketing is an excellent way to do it. It blends both visual and auditory elements to create a personal connection with your audience. You'll be able to communicate your message and personality more effectively, leaving a lasting impact on your viewers.

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Visual Explanation

Using videos to explain complex products or services is a great way to make them easier to understand for your potential customers. Whether it's a highly technical offering or a simple consumer product, videos will help simplify your messaging and make it more accessible to a wider audience.

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Building trust

By showcasing real people and providing testimonials or demonstrations, you can establish trust with potential customers. This transparency and credibility can help your business grow and succeed.

FAQs

What is promotional video production?

Promotional video production is the process of creating a video to promote a specific marketing initiative, sale, or event. A promotional video helps you to grab your audience's attention and draw them in to learn more.

What makes a killer promo video?

You want your promotional video to demand attention and keep people engaged and entertained long enough for them to take action. 

It should get to the point concisely and quickly, have a clearly defined audience and call to action, highlight the benefits of what you're promoting, and use storytelling elements to keep your message memorable. 

What types of promotional videos do you create?

We do all sorts of promo videos at Skeleton, it all depends on your target audience and end goal. Here are some common reasons many companies create promotional videos:

  • Brand awareness
  • Drive sales
  • Drive traffic
  • Increase customer engagement
  • Educate customers

They can vary in length and can be animated or live-action. 

 

What industries do you specialize in?

We have experience in a wide array of industries including technology, healthcare, education, finance, hospitality, and more. If you have a specific industry in mind, we'd be happy to discuss our relevant experience.

Do you provide scripts, or do I have to provide them?

Our award-winning team will guide you through the process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

How much will my promotional video cost to make?

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for promotional video production typically starts from $20,000. Request a quote and we can have a chat about what's possible with your budget.

How long does it take to produce a promotional video?

At Skeleton, we work hard to complete your promotional video production on time and within budget. As there are lots of stages in the production process, typically, most videos take about 6-to-8 weeks to complete. 

However, sometimes our clients need things faster, and it can be possible to deliver that. If you want to check our availability, give us a call!

How much input do you need from me?

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your promotional video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promo video.

How many rounds of amends do I get?

Our production team work hard to make sure that you’re really happy with the content of your promotional video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

Will I have any input on the edit?

Of course! From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promotional video production. 

It is possible to update my promotional video in future?

Once a video production is complete, we keep your project files in storage for up to 3 years.

Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

Can you help us with our campaign strategy?

Yes, that's our jam here at Skeleton! We're all about creating campaign strategies that both connect with audiences on a deep emotional level, as well as a practical functional level. 

So if you’re after campaign planning, concepting, testing, copywriting, design, creative production or paid media management, you’re in good company.

We've got workshops dedicated to mastering the art of campaigns and diving deep into the cultural and competitive landscape in which your brand operates.

And we have all the research tools needed to give you a strategic roadmap to create video campaigns that spark conversations and influence behaviour. 

Who owns the final video?

Once the video is completed and fully paid for, you will own the final product and have full rights to use it as you see fit.

What do I need to get started with video?

It might sound obvious, but you need to be clear about the purpose of your promo video. What goal are you aiming to achieve? What's your business situation, and what problem do you want to solve using video?

Plus, think about who will watch your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them. 

This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve.

 

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