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Discuss A Project

Make Complex SaaS Easier To Understand — And Buy

A standout explainer video that turns a complex product into one clear, compelling story.

Strategy, creative and production handled by one experienced SaaS video team

From $30K.

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SAAS SPECIALISTS · 200+ SAAS COMPANIES · 20+ YEARS IN VIDEO

Trusted by leading SaaS teams

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box
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Complex Products Deserve Better Stories

Creating a buzz with the launch of Box AI

Box | AI

Creating a buzz with the launch of Box AI

Communicating a complex offering simply

Ateme

Communicating a complex offering simply

Award Winning
Introducing the 'Albert' platform

Albert

Introducing the 'Albert' platform

Launching Brita's latest product

Brita

Launching Brita's latest product

Launching Kinzoo Paths

Kinzoo

Launching Kinzoo Paths

Explaining Extensis HR's offering

Extensis HR

Explaining Extensis HR's offering

Introducing a new ERP platform

Olo

Introducing a new ERP platform

Introducing a new software platform

Softomotive

Introducing a new software platform

Reducing the cost of complex IT programs with Readyworks

ReadyWorks

Reducing the cost of complex IT programs with Readyworks

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Explainer Video™ — From $30K

Everything required to turn a complex SaaS product into a clear, compelling story — and bring it to life.

Strategy:
✓ Product, buyer & commercial discovery
✓ Key stakeholder workshops
✓ Messaging hierarchy & narrative
✓ Stakeholder alignment

Creative & Production:
✓ Creative concept
✓ Script & storyboard
✓ Design / filming / animation / product capture
✓ Editing, sound & final production

Enterprise Delivery:
✓ Senior project leadership
✓ Structured stakeholder reviews
✓ Brand & compliance reviews
✓ Final versions & delivery

discuss your explainer
Softomotive - Explainer Video (0-00-04-05)_compressed

From Complex Product To Clear Story

Week 1 — Understand & Align
Understand your product, buyers and goals. Align stakeholders around what the video needs to communicate

Week 2 — Find the Story
Turn the complexity into one clear narrative, script and creative direction.

Weeks 3–5 — Production
Storyboarding, design, filming, animation, product capture, editing and sound.

Week 6 — Review & Deliver
Manage stakeholder feedback, refinements and final delivery.

One experienced team. Strategy to finished film.

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Not ready to commit to production? Start with Creative Edge.

For SaaS teams planning a significant video investment but wanting to establish the creative direction first.

We'll identify the category conventions to avoid and establish the creative territory your video could own.

$3,500. Credited in full if you move into production with Venture within 30 days.

Explore Creative Edge
SP3712_8588_Box_Security_and_Compliance_Vision_Box_Q1_Product_Launch_Videos_Content_3 (0-00-14-13)

Simple Shouldn't Mean Simplistic

Complex SaaS can't just be stripped back until it's easy to explain.

The story still needs to communicate what matters to buyers, stand up to scrutiny from your product team and feel like your brand.

Clear enough for your buyer. Accurate enough for your product team. Strong enough for your brand.

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Common Questions

What if we don't know exactly what the video should say?

 That's part of the job. We start by understanding your product, buyers and commercial goals before developing the messaging and narrative. 

What if our product is highly technical?

That's where we do our best work. We work with your subject-matter experts to understand the product, then turn that complexity into a story buyers can follow. 

How do you manage multiple stakeholders?

We agree the key decision-makers and approval stages upfront, then manage structured feedback throughout the project. 

Do we need to provide a script?

No. Messaging, narrative and scriptwriting are part of the engagement. 

Can you work within our brand and compliance requirements?

Yes. Brand and compliance reviews are built into the enterprise delivery process. 

Your Product Shouldn't Be Hard To Understand.

If your product has outgrown the way you're explaining it, let's find a clearer, more compelling way to tell the story.

Explainer Videos from $30K.

Discuss a project
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