Case study video production

Real customers. Real results. Real growth. Showcase your value through authentic customer stories that convert.

Trusted by top saas brands

amazon
google-logo
box
quandoo
ateme
bill.com

Your Customers Are Your Best Sales Team

Prospects rarely buy what they don’t believe in. If they can’t hear someone else’s success story, skepticism wins.

Case study videos humanize your product—tying real customer challenges to real outcomes—so your next lead sees themself in the story and trusts the solution to deliver.

video-production

Customer Stories That Sell

We craft high-impact case study videos that go beyond testimonials. These visual narratives create emotional resonance and deliver proof through structure, pacing, and authenticity.

BOX Eurostar-2

Interview-driven films showcasing the problem, solution, and measurable results.

social media cut downs

Short shareable clips and quote overlays formatted for paid or organic distribution.

Box20-20Canvas20-20Explainer20Video20280-00-56-0529_compressed

Mini case studies that highlight individual features and outcomes.

Box-Skeleton-casestudy

Clients, power users, or team members offering different perspectives and credibility.

localised versions

Multi-language or segmented versions for different user groups, regions, or verticals.

Made for Ambitious SaaS Teams

If your product delivers sticky value but needs proof, case study videos become your trusted GTM asset. We work with SaaS products across industries—AI/ML, fintech, vertical SaaS, healthtech—building stories that resonate with buyers and accelerate pipeline momentum.

Europacom 22 (168)

CASE STUDY VIDEO EXAMPLES

PKF x Microsoft

Customer success story feat. Microsoft

Box x Eurostar

Customer success story feat. Eurostar

Stihl x Arborist

A day in the life of an arborist

Box x Serviceplan

Box's Serviceplan Group Case Study

Europa x Westcoast

A partnership that crosses borders

Load more projects  
The video production process

Getting started with case study videos

Over the last 18 years we've developed a fully managed end-to-end video production process
that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your project. Here's where you'll see initial concepts for how your video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time to get you onboarded! We'll walk you through our production process and the proposed schedule, before outlining the next steps

FAQs

Can we highlight multiple outcomes in one case study video?

Yes. We can showcase multiple positive metrics (e.g. +30% conversion, cost savings, time to value) through client-approved data and creative storytelling.

How do you select clients for case studies?

We recommend featuring clients with measurable results and strong product alignment. We handle outreach, briefing, and consent to ensure authenticity and clarity in messaging.

What is the optimal video length for case study content?

Standalone case study videos typically run 3–5 minutes, while shorter clips (30–60 seconds) are ideal for social cutdowns or testimonial highlight reels.

Do you structure the script around storytelling frameworks?

Absolutely. We use proven frameworks like Problem → Solution → Outcome → Testimonial Quote to build emotional and persuasive arcs.

Can the case study include feature walkthrough segments?

Yes. We can integrate product demos or screen captures within the narrative to show exactly how clients solved their problems using your product.

Is it possible to anonymize client data while still being compelling?

Yes. We offer anonymized or industry-agnostic edits—focusing on metrics, outcomes, and narrative without using brand names.

What file types and resolutions will we receive?

You’ll receive high-definition masters (e.g. 4K) and multiple cutdowns in various formats (square, horizontal, vertical), tailored for web, mobile, email, and social.

Can case study videos be updated after product changes?

Yes. We store project source files and offer update services to edit or refresh data, voiceovers, or visuals without full re-production.

How do you ensure unbiased and authentic customer interviews?

We prep clients with questions in advance, focus on real challenges and results, and keep production agile to reduce interview fatigue and encourage candid storytelling.

Do you offer bundled pricing for multiple case study videos?

Yes. We offer multi-project packages and ongoing campaigns—ideal for SaaS portfolios with multiple case studies or vertical narratives.

How do case study videos support our sales team?

They provide powerful proof of results—ideal for use in sales decks, follow-up emails, and demo calls. Sales teams often see shorter deal cycles and increased trust when case studies are shared early.

Can we use the same footage across different departments?

Yes. One case study video can be repurposed for sales, marketing, onboarding, customer success, and even investor relations—maximizing ROI.

What if our customer isn't comfortable on camera?

We offer alternative formats, including animated case studies, anonymized voiceovers, or text-based testimonials enhanced with b-roll and product footage.

Can you record customer interviews remotely?

Yes. We use high-quality remote recording tools (with lighting/audio kits if needed) to ensure a polished look, even if the interviewee is halfway across the world.

Can we feature customers from different industries or verticals?

Absolutely. Many SaaS companies benefit from industry-specific case studies to showcase how they serve diverse ICPs across sectors like healthcare, finance, education, or logistics.

What role do metrics and data play in the story?

A critical one. We anchor every video around real, quantifiable results—such as revenue growth, efficiency gains, or reduced churn—framed in a compelling narrative.

How involved does the customer need to be in the process?

Minimal. We manage the briefing, interview scheduling, and editing process—respecting their time and ensuring they feel comfortable and valued.

Do you help us get customer approval for public use?

Yes. We handle consent forms, review approvals, and usage permissions with your customer so everything is compliant and stress-free.

How do you ensure brand consistency in case study videos?

We apply your brand guidelines (color, typography, tone of voice) and ensure visuals, lower-thirds, and intros/outros are all fully aligned with your identity.

How do we measure the impact of case study videos?

Through trackable views, engagement rates, demo requests, and sales conversions. We recommend embedding videos in key funnel stages with UTM tracking for attribution

We’re ready to showcase our best customer—what’s next?

Book a free discovery call. We’ll help you identify the right story, script the message, and create a powerful case study video that your future customers will trust.

Turn Customer Success into Sales Fuel

Let your customers do the persuasion. We’ll tell their story—strategically, visually, and with impact. Make every success your next sales tool.

Softomotive - Explainer Video (0-00-04-05)_compressed
Copied to clipboard

If this didn't work, you can copy the link below: