Making passers-by stare in awe, the ad appears to peel a layer off the building behind, revealing an incredibly realistic-looking vault to reflect WhatsApp's interlocking layers of protection.
This impressive ad's purpose is to reassure people that their messages are safe in WhatsApp with end-to-end encryption and two-step verification.
What do you think?
![New call-to-action](https://no-cache.hubspot.com/cta/default/467997/66a44586-b6ad-461e-920d-fbb0f54e7277.png)