The Rise of Vertical Video and What It Means for Video Production Companies
3 April 2023 Video production tips and best practices

The Rise of Vertical Video and What It Means for Video Production Companies

Dive into the rise of vertical video: why it's taking over, how it's changing video production, and how to ace this game-changing format.

A fundamental shift is happening in the world of video content, and if you haven't noticed it already, it's time to tune in. The rise of vertical video is not just a passing fad. It's a dynamic transformation that's disrupting the traditional landscape of video content creation. And guess what? It’s reshaping the playbook for video production companies.

Why Vertical Video?

We live in an era dominated by mobile phones. These compact, powerful devices have become our constant companions, and they're fundamentally changing how we consume content. The stats speak for themselves - a staggering percentage of video content is now viewed on mobile devices, and what's the natural orientation of a smartphone? It's vertical.

Whether it's scrolling through social media feeds, chatting with friends, or catching up on the latest viral videos, we interact with our smartphones vertically. It's quick, convenient, and comfortable. So, when videos play in this orientation without the need for us to switch our grip, the experience is far more seamless. This new wave of vertical video taps into these user behaviors, giving viewers what they want – fast, effortless, and engaging content. And the numbers affirm it; vertical videos achieve higher completion rates and engagement metrics than their horizontal counterparts.

The Implications for Video Production Companies

So, what does this mean for you, the ones behind the camera? It's simple. You've got a new canvas to paint on, and it requires a bit of a different approach. Traditional 16:9 horizontal videos are designed to capture the width of a scene. They work perfectly for television and movies where expansive landscapes and wide shots are the norms. But vertical videos, with their 9:16 ratio, are a whole different story.

This format gives you the opportunity to dive into detail, focusing on one aspect at a time. It compels you to break away from the established norms of framing and composition, embracing a more minimalist approach. With vertical video, less is more. It's all about precision, getting close, capturing the essence. So, start thinking about how you can apply these principles to your work.

How to Ace Vertical Video

Mastering this format will involve a few adjustments in your production process. Here are some tips to help you adapt to the vertical video revolution.

  1. Frame It Right: The biggest challenge with vertical video lies in the framing. Remember, you have a narrower field to work with. So, avoid wide shots that would appear squashed or lose important elements when squeezed into the vertical frame. Instead, opt for close-ups and medium shots. Make the most of the vertical space by focusing on single subjects, filling the frame with meaningful content.
  2. Attention to Backgrounds: In a vertical frame, your subject will cover a significant part of the screen, leaving less space for backgrounds. This can be advantageous, allowing you to control distractions. But, use your background wisely. It can add context, depth, and emotion to your video.
  3. Use Vertical Movement: The 9:16 ratio is perfect for movements going up and down. This could be a person walking, someone jumping, or even the simple movement of an elevator. Play with these concepts to create engaging and visually pleasing content.
  4. Think Mobile: Finally, remember, vertical video is primarily consumed on smartphones. So, design your video for smaller screens. Texts should be larger, visuals should be clear and uncluttered, and avoid using tiny details that might be lost on a small screen.

Embrace the Change

The rise of vertical video is a vivid example of how our industry evolves with technology and user behavior. It's a reminder that as creators, we must be adaptable, always ready to ride the wave of change.

So, take the leap. The next time you pick up your camera, flip it. See the world from a different perspective. Experiment with this new format, test different approaches, and watch how your audience reacts. With time and practice, you'll begin to master this exciting new canvas.

Remember, each video you create is a story waiting to be told, a message waiting to be heard. And whether you tell it horizontally or vertically, the goal remains the same - to connect, engage, and leave a lasting impression on your viewers. The rise of vertical video is not a challenge, but an opportunity - a chance for you to push the boundaries of your creativity, to tell stories in ways you never imagined before.

Welcome to the vertical video era. It's time to stand tall and tell your story!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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