Illustration of man looking at tablet with Extensis HR logo on it, a shot as part of a guide to animated product videos
9 August 2023

The Magic of Animated Product Videos: A Comprehensive Guide

Discover the power of animated product videos with our ultimate guide.

Animated product videos are making huge waves, establishing themselves as an indispensable tool for businesses across the globe. If you've ever been captivated by a catchy, vibrant animation showcasing a product, you'll know there's something inherently engaging about this medium. Let's delve deep and unravel the magic behind animated product videos...

The Rising Dominance of Animated Product Videos

In today's hyper-digital marketplace, the desire for video content has never been more resounding. HubSpot's recent survey underscores this sentiment, revealing a whopping 54% of consumers yearning for more video content from the brands they champion. However, amidst the maelstrom of videos flooding the internet, animated product videos distinctively shine, weaving engaging narratives that truly resonate.

A deep dive into the benefits of animated product videos:

  1. Skyrocketing Engagement: With their vibrant appeal, animated videos have been shown to escalate engagement rates by an impressive 30%. This ensures your product not only captures attention but lingers in the memory.
  2. Conversion Catalyst: Video content, particularly animated product videos, have the prowess to convert interest into action. In-depth studies have found that integrating a video into your landing page can amplify conversions by a staggering 80%.
  3. Superior Memory Retention: A fascinating study from the University of Iowa propounds that animated content trumps static content in recall value. This essentially translates to your product etching itself into potential customers' minds.

A recipe for the Perfect Animated Product Video

While creativity knows no bounds, there's a subtle alchemy behind a truly transcendent animated product video:

  1. Spellbinding Storyline: Every memorable video has a relatable problem at its heart. Your animated video should spotlight this issue, effortlessly segue into your product as the solution, and culminate with a compelling call to action.
  2. Visual Mastery: Your animation's aesthetics should embellish, never eclipse, the core message. Take a leaf out of Box's book; their use of minimalist animations alongside their screen captures, combined with a clear narrative, set them leagues apart.
  3. Optimal Duration: Short, sweet, and succinct is often the best approach. Video hosting platform Wistia's analysis suggests a 60-90 second duration captures and retains maximum viewer engagement.

Navigating the Animated Product Video Creation Process

Keen to craft your very own animated masterpiece? Here's a holistic strategy:

  1. Conceptualisation: Dive deep into your target audience's psyche. Understand their dilemmas and discern how your product could be the solution.
  2. Script Mastery: Aim for clear, impactful language. It's a delicate balancing act—ensuring clarity while infusing creativity. Albert's animated product videos often strike this balance, using words that evoke emotion while elucidating product features.
  3. Storyboarding: Envisage every scene, every transition. This blueprint, akin to a comic strip, is the scaffold upon which your video will be constructed.
  4. Animation in Action: With tools such as Adobe After Effects or Toon Boom Harmony, your storyboard metamorphoses into a dynamic entity.
  5. Auditory Impact: Sound can't be ignored. Whether it's a background score that tugs at heartstrings or a voiceover exuding authority and warmth, ensure it complements your visuals and brand seamlessly.

Spotlighting Success: Extensis HR's animated product video blends gorgeously bright and eye-catching animations with relatable scenarios, underscored by an earworm of a soundtrack and a warm & inviting voiceover, which encapsulates their brand's ethos beautifully. Check it out below!

 

Maximising Your Animated Product Video's Reach

A meticulously crafted animated product video deserves to be seen and celebrated. The next crucial step? Effective dissemination.

  • Social Media Magnification: Platforms like Facebook, Twitter, and Instagram are fecund terrains for video content. Animated product videos shared here can exponentially increase visibility. After all, Social Media Today claims that video posts can garner 48% more views.
  • Email Enhancement: A report by Campaign Monitor posits that merely hinting at a 'video' in your email subject can spike open rates by 19%. This illustrates the allure of video content even in text-dominated spheres.
  • Website Integration: It's often said, 'Make the first impression count'. Why not let an animated product video be the centrepiece of your homepage?

To sum up...

Animated product videos are more than just a trend; they're a potent blend of art and marketing, offering brands a unique way to communicate value. The stats and figures speak volumes about their effectiveness. If you're looking to captivate audiences, increase engagement, and boost sales, it's high time to embark on your animated product video journey. In a world where standing out is paramount, these videos might just be the ace up your sleeve.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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