How Video Production Companies Are Adapting to the Mobile-First Era
19 June 2023 Video production tips and best practices

How Video Production Companies Are Adapting to the Mobile-First Era

Discover how video production companies are transforming their processes in the mobile-first era. Explore the shift to smartphone filmmaking, vertical storytelling, and more!

If you were asked to conjure up the quintessential movie-making scene in your mind, you might imagine huge cameras, sprawling sets, and a battalion of crew members. But welcome to the 21st century! The world of video production has taken a swift turn, heading straight down the bustling lane of mobile technology. Our handy smartphones have now become the star of the show.

Just as the digital age revolutionized the way we consume media, the mobile-first era is rewriting the playbook for video production companies. From capturing footage to post-production editing, these innovative firms are embracing the changing landscape and adapting their workflows to the mobile domain.

Embracing Smartphone Filmmaking

Think about this: You carry a device in your pocket capable of capturing 4K videos, equipped with an array of inbuilt editing tools. Video production companies are realizing the potential of smartphones as professional filming devices. Smartphone filmmaking not only reduces the need for heavy-duty equipment but also introduces a more spontaneous, versatile form of video making.

Today, award-winning movies like 'Tangerine' and 'Unsane' were shot entirely on iPhones, showcasing the incredible potential of mobile filmmaking. This trend has been a boon for video production companies, allowing them to create high-quality content while reducing overhead costs and enhancing the efficiency of their operations.

Expanding the Frame with Mobile-Friendly Content

The shift to the mobile-first era has also brought changes in the nature of the content being produced. The content is no longer just made for the wide screens; it has to cater to the vertical screens as well. With platforms like Instagram, Snapchat, and TikTok dominating the digital scene, video production companies have found new avenues to tell stories in the vertical format.

Producing videos that capture attention within the smaller frame, utilizing vertical videography, has become a necessity. This includes employing different shooting techniques, exploring novel camera angles, and crafting more engaging narratives that hold the viewer's attention on the smaller screen.

Streamlining Post-Production with Mobile Applications

Editing, color grading, and special effects aren't restricted to high-end computers in a studio anymore. Mobile applications like Adobe Premiere Rush, LumaFusion, and KineMaster have brought the entire post-production pipeline to the palms of our hands. These tools offer a wealth of options to tweak footage, fine-tune audio, and add special effects.

Video production companies are leveraging these applications, allowing for remote work and collaboration, faster turnaround times, and democratizing the editing process. By harnessing these mobile tools, these companies are creating a more flexible and efficient production environment.

Adapting to Live Video Streaming

With the mobile-first trend, live streaming has seen an immense rise in popularity. Platforms like Facebook, YouTube, and Instagram offer live video features, and video production companies are making the most of these real-time broadcasting tools.

This trend has led to the creation of new types of content, from behind-the-scenes access to real-time events, opening up possibilities for a more interactive and engaging viewer experience. This requires a new approach from video production companies, focusing on spontaneity, authentic storytelling, and immediate audience interaction.

The Boom in User-Generated Content

Finally, one of the most significant shifts in the mobile-first era is the emergence of user-generated content. Videos created by users themselves have become a staple in the digital landscape. Recognizing this, video production companies are integrating user-generated content into their strategies, which not only cultivates a sense of authenticity but also fosters a deeper connection with audiences.

The trick here is to encourage and facilitate the creation of quality user-generated content that aligns with the brand's story and values. As such, video production companies need to think not just as producers, but also as curators and collaborators, working with their audiences to create content.


The transition to the mobile-first era might seem like a steep hill to climb for video production companies, but the benefits it offers are numerous. Adapting to the mobile environment opens up a realm of new possibilities for creating more engaging, accessible, and cost-effective video content.

By embracing the power of smartphones, expanding the scope of content, leveraging mobile editing tools, adapting to live streaming, and capitalizing on user-generated content, video production companies are well-equipped to ride the wave of the mobile-first era. It's clear that the smartphone revolution is just the beginning – and what an exciting beginning it is!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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