12 April 2023 Video production tips and best practices

Building a Brand Identity With Corporate Video Production

By using video, you’re able to increase your online presence, engage new and existing customers and convey a streamlined brand message. Let’s unpack this, shall we? 

Imagine if all brands looked and acted the same. They had the same colours, the same values and the same logos. How would you choose one that suited you best? 

In a world of tens of thousands of brands, what sets you apart? This is where having a strong brand identity comes in. 

A brand identity is the visual and emotional representation of a brand. It’s what differentiates a brand from its competitors while creating a lasting impression on customers. 

So, what’s the role of corporate video production in building a brand identity? 

Creating a Consistent Brand Message 

Ever heard of the saying, when you try to do everything, you end up doing nothing? Well, this rings especially true when creating a consistent brand message. For your target audience to understand (and remember) your brand, you need to get specific and make it simple.

Simple doesn’t mean basic, it simply means laser-focused, to the point and crystal clear.

Corporate videos can help reinforce what a brand stands for and help consumers gain a deeper understanding of who and what a brand is. By creating a single-minded brand message, you’re able to establish a strong visual identity and build trust with your customers. 

DesignStudio and Airbnb prove that when a strong brand identity and quality video production work together, it creates a union like no other. 

Boosting Your Online Presence 

Think about how many apps you have on your phone right now. Then, think about how much time you spend on each app in a 24-hour cycle. 

Right. So, if you’re spending that much time online, think about your target audience and how much content they’re consuming online too. Where are you as a brand or company? 

According to Sprout Social, users will retain 95% of a message watched on video as opposed to only 10% read in text. Videos are also more likely to be shared on social media platforms, increasing brand visibility and reach. By investing in corporate video production, you’re able to create engaging and shareable content that helps your brand stand out in a crowded digital marketplace.

Source: Link

Engaging Your Employees

Your employees are the most effective brand ambassadors out there. According to research by Social Media Today, did you know that content shared by employees receives 8x more engagement than content shared by brand channels? 

Every great brand or company has a streamlined team behind it, nothing works smoother than when everyone’s on the same page. Corporate videos can help employees understand the company’s bigger vision and goals and how their role plays a part in its success. 

By engaging team members, companies can create a positive work environment, fostering a sense of pride and motivation among employees – which will benefit both the team and how they communicate to the outside world.

Encouraging Emotional Connection With Customers

One of the most significant benefits of using a corporate video to build a brand identity is the ability to create emotional connection with your target audience. To really connect with your customer, you need to, well, connect to the heart of your customer first. 

People connect with stories on an emotional level, so use storytelling techniques to create a narrative that will engage your audience and evoke the emotions you want them to feel. In doing so, you start building trust, making them feel seen and more likely to choose your brand over your competitors. 

When creating your corporate video, remember to use language that is authentic and relatable to your audience. Try not to dive down the corporate-jargon rabbit hole, and instead use language that is conversational and down-to-earth.

Enhancing Customer Experience 

A lot of video content focuses on making a sale, which can be effective if used with the right timing and context. However, there is other video content that takes on a more educational role and is just as captivating — if not more — than promotional videos.

Instead of trying to promote a sale or close a deal, corporate videos can provide audiences with helpful information that is highly effective for nurturing leads. Here are three simple ways to enhance customer experience with corporate video:

  1. A product explainer video can help audiences better understand how to use a product or service.
  2. A customer testimonial video can highlight the positive experiences of other customers, making potential customers more likely to purchase the product.
  3. A brand video can help highlight your brand's values and mission, and show how you align with your audience's values.

By enhancing the customer experience, companies essentially build stronger relationships with their target audience and increase customer loyalty.

There are numerous reasons to consider corporate video production for your brand or company. These videos can help you build trust with potential customers; show who you are and what you stand for to the outside world; and even drive leads and sales. But most importantly, audiences are looking for brands that resonate with their own goals, dreams and ambitions. 

If you need a professional video production crew to assist you with this, you've come to the right place. Get in touch with us and request a quote today.

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Written by Jana du Plessis Müller Copywriter for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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