How to Brief a Video Production Company for Your Next Project
2 June 2023 Video production tips and best practices

How to Brief a Video Production Company for Your Next Project

Unlock the power of visual storytelling! This guide helps you master briefing a video production agency for remarkable results.

We all know that visual storytelling is an incredibly powerful tool. Video can captivate, educate, inspire, and connect with audiences on a level that words often cannot. Whether it's for your company's website, social media platforms, or a large-scale event, a well-crafted video can make all the difference. But how do you go about briefing a video production company for your next project? We've got you covered!

Step 1: Define Your Goal

First and foremost, it's essential to clarify your goals. What do you hope to achieve with this video? Is it to inform your audience about a new initiative, drive traffic to your website, increase social media engagement, or boost sales? Each goal may require a different approach and style, so this step is crucial. Defining your goal early on will help ensure that the final video aligns perfectly with what you're trying to achieve.

Step 2: Identify Your Audience

Who are you creating this video for? Identifying your target audience is just as crucial as defining your goal. You need to understand their interests, motivations, and challenges. Are they tech-savvy millennials, hard-working parents, or maybe industry professionals seeking in-depth insights? The clearer you are about your audience, the easier it will be for the production company to create a video that resonates with them.

Step 3: Nail Down Your Message

Your video must convey a clear, concise message. This message should tie in closely with your goal and audience. It might be an introduction to a new initiative, a call to action, or a relatable story. Whatever it is, ensure it's something your audience will find valuable and engaging. A well-defined message will help the production team focus their efforts and make a video that hits the mark.

Step 4: Determine Your Video's Style

The style of your video will largely depend on your goal, audience, and message. Do you want a documentary-style video with real people and situations, a stylized piece with high-end visuals and a cinematic feel, or perhaps a lighter, more humorous tone? Remember, your video's style should be in line with your brand identity and tone of voice, creating a consistent experience for your viewers.

Step 5: Establish a Budget

Just as with any project, budgeting is essential. Determine how much you're willing to spend on this project and communicate it to the video production company. A transparent budget discussion will help the agency propose solutions that are within your financial reach and manage expectations on both ends.

Step 6: Provide Examples

To ensure your vision aligns with that of the production company, it can be useful to provide examples of videos that inspire you. These could be videos from your own brand or others that you admire. This will give the production team a clearer sense of what you're looking for and help them better understand your expectations.

Step 7: Specify Your Timeline

Be clear about your timeline. When do you expect the first draft? When is the final video due? Keep in mind that great video production takes time, so try to provide the production team with a reasonable timeframe. This also allows the production company to schedule their resources efficiently and meet your deadline.

Step 8: Communicate Regularly

Communication is key throughout the entire process. Regular check-ins with the production company can ensure everything is going according to plan. They should be updating you on progress and providing drafts for your feedback. Remember, this is a collaboration. The more effectively you can communicate, the better the end product will be.

Step 9: Trust the Experts

Finally, trust your video production company. You've chosen them because they are experts in their field. Once you've provided a clear brief, allow them the creative space to do what they do best: create amazing video content.

There you have it! A step-by-step guide to briefing a video production agency for your next project. It might seem like a lot, but taking the time to prepare a detailed brief can make a world of difference in the final product. Remember, a video isn't just a fancy piece of content. It's a powerful storytelling tool that can leave a lasting impression on your audience. So take a deep breath, get your brief ready, and prepare for a journey into the magical world of video production!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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