Man recording one of the different types of corporate video
11 August 2023 Video production tips and best practices

Exploring the different types of corporate video

Discover corporate video types: from product demos to CSR stories, reshaping business communication.

In today's digital age, corporate video has emerged as an instrumental tool for businesses. Not only does it capture attention, but it also conveys brand stories in a compelling, humanising manner. A survey by HubSpot found that 54% of consumers wanted to see more video content from a brand or business they support. Now, let's delve into the diverse world of corporate video types and see how they're transforming the way businesses communicate.

1. Company Overview Videos

These are your company's handshake to the world. They tell your story, values, and mission. With 64% of consumers more likely to buy a product after watching a video about it, this type becomes an essential introduction to prospective clients and partners. It’s like a CV but for your entire business.

2. Testimonial Videos

There's power in word of mouth. Testimonial videos bring real-life stories from satisfied customers to the forefront. According to BrightLocal, 91% of 18-34-year-olds trust online reviews as much as personal recommendations. By showcasing these reviews, you're tapping into a reservoir of trust.

3. Product Demonstration Videos

If a picture's worth a thousand words, then a video might be worth a million. Instead of telling customers about your product, show them! Demonstrations break down the complex workings of a product, making it easy to understand. Remember, 95% of people have watched an explainer video to learn more about a product or service.

4. Training and Tutorial Videos

For internal operations, training videos are invaluable. They provide a consistent method of teaching, ensuring all staff members are on the same page. It’s worth noting that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

5. Event Recap Videos

Capturing the essence of a corporate event can amplify its impact. It’s not just about remembering the day; it’s about celebrating achievements, recognising efforts, and reinforcing company culture.

6. Live Streaming and Webinars

Streaming events, Q&A sessions, or webinars are an excellent way to engage in real-time with clients, stakeholders, or employees. With the rise of platforms like Zoom and Teams, it's become easier than ever to have face-to-face interactions, even from afar.

7. Animation and Infographic Videos

Complex data and concepts become digestible and even fun when transformed into animated sequences. Animated videos can capture and maintain attention more effectively, with a study revealing that users spend 88% more time on websites with videos.

8. Corporate Social Responsibility (CSR) Videos

CSR videos are not just about showcasing the good you do; they’re about sharing your company’s soul. In an era where 66% of consumers would switch from a product to a cause, it's important to show your commitment to making the world a better place.

9. Recruitment Videos

Looking to attract top talent? Show them why they should work for you. Through recruitment videos, companies offer a peek into their culture, values, and the people that make the place tick.

Wrapping it up

The age of corporate video is well and truly here, and it’s redefining how businesses connect, communicate, and convert. No longer are videos just a 'nice-to-have' – they’re a 'must-have' in the modern corporate toolkit. So whether you're looking to engage with your audience, explain complex topics, or build trust, there’s a corporate video type that can do the trick.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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