impactful video tips
1 May 2023 Video production tips and best practices

Creating Impactful Videos: Advice from a Promotional Video Company

Unlock the secret to powerful promotional videos with these ten essential elements shared by a leading promotional video company. Get your brand's story heard today.

Promotional videos are powerful, engaging, and a fantastic way to connect with your customers. But making an effective promotional video takes a little know-how. As a leading promotional video company, we've learned a thing or two over the years about what makes a promotional video really rock.

Here's our rundown of the top ten elements that can take your promotional video from good to great.

Clear Objectives

Before you hit 'record', make sure you've got clear, measurable objectives in mind. Whether you're looking to raise brand awareness, bring more visitors to your website, or increase product sales, clear objectives steer your video production process and help you measure the video's success.

Target Audience

Knowing your audience is key. Understand their demographics, behaviors, needs, and challenges to ensure your video resonates with them. The aim? To connect on a personal level with your audience.

Engaging Story

Everyone loves a good story, right? An engaging narrative can stir emotions, inspire action, and build a lasting connection with your audience. Don't just talk about your product or service; tell a story that makes your audience care about your brand.

High-Quality Visuals

Quality counts. High-quality visuals can leave a lasting impression and boost your brand image. And you don't need to break the bank on high-end equipment to achieve this. Good lighting, composition, and a little attention to detail can make a big difference.

On-Brand Messaging

Your video should echo your brand's voice, tone, and style. Consistent branding helps your audience get to know you, building familiarity and trust. Make sure your messaging lines up with your overall brand strategy.

Engaging Script

A killer script is essential to keep your audience hooked. It should be clear, concise, and compelling. Your script needs to deliver your main points effectively and strike an emotional chord with your audience.

Effective Call-To-Action (CTA)

At the end of your promotional video, you need a strong call-to-action (CTA) that nudges viewers to take the next step. Maybe it's visiting your website, buying a product, or sharing your video. Keep your CTA clear, specific, and easy to follow.

Optimal Video Length

The perfect length for a promotional video depends on the platform and your audience's attention span. But as a general rule, shorter is often better. Get your message across effectively in the first few seconds to catch your audience's attention.

Sound Design

Sound design might not be the first thing on your mind when creating a video, but it can make a big difference. Good sound quality, background music, voice-overs, and sound effects all enhance your promotional video. They can help tell your story, evoke emotions, and boost viewer engagement.

Distribution Strategy

Last but not least, you need a solid distribution strategy. Think about where you'll share your video (website, social media, email, etc.), the best times to post, and SEO tactics to improve visibility.

Creating a promotional video is a mix of creativity and strategy. By weaving in these ten elements, you're on your way to crafting a successful promotional video that resonates with your audience and achieves your marketing goals. And remember, the magic of video isn't just about telling your story—it's about getting your story heard.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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