Tips for corporate video success
12 April 2023 Video production tips and best practices

Creating Compelling Corporate Videos: 5 Tips for Success in Video Production

The top 5 elements for success in your corporate video production.

There are tons of different corporate video types, from product demos and company culture videos to testimonials and training videos. If you haven’t woken up to the corporate video trend yet, it’s time to jump on board and ensure you don’t get left behind. 

You might be thinking, what's the absolute need for a corporate video? Well, without it, your audience won't grasp exactly what and who you are as a company. It's that simple. So, what does it all come down to? What sets you apart from your competitors?

We’ve taken what we’ve learned and compiled it into this article, which outlines the top 5 elements for success in your corporate video production. Here’s how you can make it work for you and work wonders for your brand.

Element 1: Know Your Audience 

We can't stress this point enough. The more you understand your audience, the more targeted your marketing will be. 

Here's a scenario; you're a coffee company, and you think your audience is 20-30-year-old young professionals. But guess what? These exact people have moved on from coffee and are only drinking Matcha Lattes. 

What if your video goes on and on about how great coffee is (because, word, it really is) and your target audience couldn't care less, because of the simple fact that they are not interested in the product you're offering? 

Here’s the good news: the 30-50-year-old age group absolutely loves coffee; in fact, they've all been waiting for a hot-as-a-flat-white coffee shop like yours, but your video doesn't speak to them because you’re so focused on grabbing the attention of the 20-year-old age group.

We’re sure you get where we're going with this. In summary: know your audience. And know them well. And the connection will follow.

Element 2: Authenticity and Clear Messaging 

Once you understand your audience, it's crucial to craft a clear and concise message that speaks directly to their needs and pain points. 

According to a recent study, 94% of marketers agree that videos have helped increase user understanding of their product or service. Enough said.

Another important factor to note is that authenticity is key to building trust with your audience. Remember to be honest and transparent in your messaging, whether you're showcasing your company culture or promoting a new product or service. 

Authenticity and clear messaging also build a deeper connection with your audience, helping your brand stand out against competitors.

Element 3: An Engaging Storyline

Simon Sinek said: "Storytelling is the way knowledge and understanding have been passed down for millennia, since long before the invention of written language. Storytelling is part of what it is to be human. And the best stories share our values and beliefs.

Those stories are powerful. Those stories inspire. Those stories are both the source of our WHY and the fuel that keeps our WHY alive. That's the reason companies that understand the importance of living their WHY make it easy for their teams to fortify themselves with stories." 

How do you apply these insights to your company? We've highlighted three points to help you craft an engaging story for your corporate video. 

  1. Tell a story that connects with viewers emotionally; this helps keep them invested in your message. 
  2. Don't only shout about what you do; give your audience something of value they can take away.
  3. Share three points about your company by answering the following questions; why you exist, how you do business and what you offer.

Element 4: High-Quality Production 

The use of high-quality visuals, including graphics, images, animations, and engaging audio can set your corporate video up for success. This will also go a long way in making your video stand out from your competition. 

As technology advances, you're able to create more sophisticated videos with advanced graphics that are sure to capture the attention of your target audiences. Try to keep your video short and to the point. Longer videos can lose viewers' attention quickly, so keep the video concise and focused on your key points.

Not sure where to start? We can assist you with our award-winning corporate video production services.

Element 5: Call To Action 

Imagine creating a world-class video production. It ticks all the boxes, from storytelling to design and beautiful aesthetics, but it doesn't include how the viewer can contact you. 

This is the importance of a relevant call to action. Whether you want viewers to visit your website, subscribe to your newsletter, or purchase your product, including a call to action will help drive engagement and achieve your business objectives.

By incorporating these elements into your video production process, you can create a corporate video that not only resonates with your audience but also helps your business reach new heights. 

Need help finding a video production company that does all of the above? We’ve got you. Have a look at our service or give us a call; we'd love to chat.


Download our Video Brief Template  With a whopping 27,000+ downloads, our free video briefing template is the  blueprint for perfecting your video project's foundation.  Download the template

Written by Jana du Plessis Müller Copywriter for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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