Are your SaaS videos clearly expressing what makes your product different?

The Creative Expression Audit™ is a fast, paid diagnostic that evaluates whether your existing SaaS video content is clear, differentiated, and aligned with how your product is positioned today — before you invest in new production.

Typically completed in 48 hrs · Focused on video & visual storytelling · Designed for high-growth SaaS teams

Begin the Creative Expression Audit™

Why this audit exists

SaaS changes quickly.
Products evolve.
Positioning sharpens.

Video rarely keeps pace.

The result is public-facing video that:
• looks polished
• reflects how the product used to be positioned
• feels increasingly interchangeable with competitors

The real risk isn’t making a bad video.

It’s leaving video live that no longer supports how your product is positioned — or fails to express that positioning clearly and distinctly in the market.

Most teams are too close to their own content to see when this has happened.

What the audit actually reviews

The Creative Expression Audit™ reviews your key public-facing video assets as buyers experience them today — not in isolation, but collectively.

This typically includes:
• homepage or hero video
• explainer or flagship product video
• launch or announcement videos
• sales-led or overview videos
• product walkthroughs or demos

The goal is to understand what your video presence communicates as a whole — and where that message breaks down.

What we are actually auditing

The audit evaluates four factors that directly affect buyer perception:

• Clarity — do buyers quickly understand what matters?
• Distinctiveness — does your video collapse into category sameness?
• Expression gap — where positioning gets lost when translated into video
• Competitive exposure — how interchangeable this feels versus alternatives

This is about judgement, not opinion.

How market and category context is considered

Your videos aren’t reviewed in isolation.

As part of the audit, we assess:
• common narrative and visual patterns in your category
• how competitors typically express similar claims
• where your video reinforces sameness — or breaks from it

This is not a full competitive teardown.
It’s a focused assessment of clarity and distinctiveness at the moment buyers decide whether to engage.

What the audit delivers

The Creative Expression Audit™ does not deliver ideas, concepts, or optimisation tips.

It delivers a clear judgement across your existing video estate, including:
• where video helps or hinders understanding
• where positioning has drifted since the videos were made
• where differentiation collapses into category norms
• what must change before any new production begins

In short, it answers one question:

Is our video doing its job — or is it now working against us?

Who This Is For

The Creative Expression Audit™ is for SaaS teams who:
• are considering updating or replacing existing video
• suspect their content hasn’t kept pace with positioning changes
• need evidence to justify new video internally
• want to understand how exposed they are versus competitors
• need a decision — not creative exploration

It is not for teams looking for:
• generic optimisation advice
• aesthetic feedback
• speculative concepts

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What this audit helps you decide

For some teams, the audit confirms:

“This works. Don’t touch it.”

For others, it becomes the foundation for:
• replacing or consolidating video
• redefining creative direction
• avoiding another expensive misstep

Both outcomes save time, money, and momentum.

Engagement & Fee

The Creative Expression Audit™ is a paid, private diagnostic delivered by Venture — a SaaS-focused video production agency.

• One-off engagement
• Completed within 48 hours
• Focused entirely on video & visual storytelling

Fee: £1,500–£2,500
(final scope confirmed based on volume of creative reviewed)

100% credited toward production if you proceed with Venture.