Your Creative Expression Audit™ Request Is Confirmed

Thanks for submitting your Creative Expression Audit™ request.

Before we begin the audit, we’ll arrange a short alignment call to confirm scope and commercials — so the work stays focused, useful, and grounded in how you intend to apply the findings.

What Happens Next

1. Alignment call (15–20 minutes)
We’ll confirm:
• The assets we’ll review
• The audit scope and commercials
• How you plan to use the findings

This keeps the audit tight and avoids unnecessary work.

2. Audit delivery
Once confirmed, we complete the audit and share:
• A written diagnostic
• Clear observations on clarity, distinctiveness, and category signals
• What to fix before investing further in production

In some cases, the audit reveals clear unused creative headroom — places where your positioning could be expressed more distinctly, but currently isn’t.

When that’s the case, the next step is a short Creative Opportunity phase, where we define how your advantage should be expressed before any new production begins.

3. Ongoing Creative Coverage (optional)
Some teams ask us to stay involved after the audit — not to make more content, but to ensure their creative doesn’t drift back into category sameness as teams, campaigns, and priorities change.

How Teams Typically Use the Audit

There’s no single “next step.” Most teams take one of three paths:

Internal clarity
Use the findings to sharpen briefs, messaging, and internal alignment.

Define the expression
Use the audit findings to shape a clear creative direction (via a Creative Opportunity phase) before the next round of GTM video across launch, sales, or onboarding.

Ongoing creative backstop
Keep us close to pressure-test future launches so creative doesn’t drift back into category sameness.

A Note on Scope

The audit often surfaces patterns that affect multiple touchpoints — not just one video.

If that’s the case, we’ll call it out clearly so you can decide how far (or how little) you want to take it.

Private Introductions (Optional)

Occasionally, teams introduce us to another SaaS founder or GTM lead whose creative they respect — and who may benefit from the same diagnostic.

We review introductions carefully and only take on a limited number of audits each month.

If an introduction leads to an audit, we’ll credit £500 toward future work or apply it to a follow-on review.

Make a private introduction

Gemini_Generated_Image_w99gk0w99gk0w99g (1)

Your Creative Expression Audit™ Request Is Confirmed

What Happens Next

What This Call Is (and Isn’t)

How Teams Typically Use the Audit

Book the Alignment Call

Private Introductions (Optional)

How We Form Our Judgements

Copied to clipboard