Video Strategy Builder

Build a focused 90-day SaaS video plan that aligns with real GTM execution.

The Real Problem

Most SaaS teams don’t struggle with creativity.
They struggle with strategic alignment.


Common issues:

No clear 90-day plan
Content produced reactively, not strategically
No prioritisation — everything feels urgent
No Hero / Hub / Help structure
Product, marketing and sales misaligned
Launches feel scattered, not coordinated

The outcome?
A messy plan → messy execution → messy pipeline.

The Video Strategy Builder solves this by giving you a tight, realistic, team-ready 90-day video plan.

what does the tool do

Why trust this tool

We’ve created high-performing video strategies for SaaS teams across product marketing, demand gen, RevOps and sales enablement.

Our GTM-aligned strategies support:

Launches
Positioning updates
Homepage conversions
LinkedIn ad campaigns
Sales enablement
Product education

And they’re built on the same frameworks we use when consulting on £20k–£100k SaaS video campaigns.

This tool is not theory — it’s our real playbook.

Why  it matters

What the Strategy Builder Actually Does

Your inputs generate a practical 90-day SaaS video plan built around real GTM execution, split into three tiers:

1. Top 3 Priority Videos
Your highest-impact assets for pipeline and launches — explainers, positioning videos, homepage films, customer stories.

2. Supporting Videos
Lighter, bandwidth-friendly pieces like feature clips, Help content, FAQs, demos and sales snippets.

3. Long-Term Backlog
Future assets to keep your GTM video engine consistent beyond the quarter.

You’ll also get:

• Messaging angles
• Hook & CTA ideas
• Format recommendations
• Suggested channels
• Simple execution notes

All built around how SaaS teams actually work — not unrealistic content calendars.

What you will receive

Why This Matters for SaaS Teams

A clear video strategy drives:

More pipeline
Higher demo conversions
Stronger trial signups
Lower CAC
Better product adoption
More effective sales enablement
Bigger launch impact

Without a plan, you get “random acts of video.”
With a plan, you get compounding GTM momentum.

The Strategy Builder gives you the roadmap.
We can execute the rest.

Who is it for

Need Expert Help?

If your plan reveals priority videos your team doesn’t have bandwidth to produce, we can help.

We create high-impact SaaS videos from £20k–£100k, including:

Product launch films
Explainers
Positioning videos
Feature announcements
Homepage videos
Multi-asset GTM campaigns

Book a strategy call
Produce my top 3 videos
Build our launch assets

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FAQs

Is it free?

Yes — the tool is completely free to use. You only pay if you want our team to produce the priority videos in your plan.

What do I need to input?

Just a few quick details: your ICP, product, GTM goal, channels and team bandwidth. The tool handles the strategy.

Does this replace working with Venture Videos?

No — this gives you the plan.
If you want the plan executed (launch videos, explainers, homepage content, GTM assets), that’s where we come in.

Who is this tool for?

CMOs, Product Marketers, Demand Gen teams, Founders, RevOps and in-house creative teams who need clarity on what videos to create next.

Will it tell me what type of videos I need?

Yes — your plan includes Priority Videos, Supporting Videos and a Backlog, all mapped to your product, ICP and GTM objective.

What formats does it recommend?

The tool suggests the right formats for each video: 16:9, 1:1, or 9:16 depending on channel and use-case.

Does it store my inputs?

No — nothing is saved unless you choose to share your output with your team.

Is this only for SaaS?

Yes. All the strategy logic is built specifically for SaaS GTM, not generic marketing.

Can I get help producing the videos in my plan?

Absolutely. We create strategic SaaS videos from £20k–£100k and can produce your top priority assets.

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