The Real Problem
Most SaaS teams think their script is “fine” — until the video goes live and underperforms.
Because the biggest issues only reveal themselves when it’s too late:
• The hook doesn’t stop the scroll
• The message misses the ICP
• The value prop gets buried
• The pacing drags
• The CTA is weak
• The viewer feels nothing
This isn’t just a script issue.
It’s a conversion issue.
A weak script → weak video → weak pipeline.
The Script Scorecard shows you exactly where the messaging breaks before you spend £20k–£100k on production.