The Real Problem
Most SaaS launch videos fail not because the product is weak — but because the concept and structure are unclear.
The issues are usually the same:
• Generic “feature dumps”
• No compelling narrative or tension
• Messaging not aligned to ICP pain
• Value props buried under animations
• No hook to stop the scroll
• CTAs that don’t drive demos or trials
• No strategic tie-in to GTM or launch goals
The result?
Beautiful visuals, weak performance.
The Launch Video Blueprint shows you exactly what your launch video should say, show and emphasise — before investing in production.
