Your product is genuinely differentiated.
But when it’s turned into video:
• the message gets flattened
• the visuals converge with the category
• buyers struggle to understand what actually matters
The video looks right.
Sales still has to explain it.
That’s not a production problem.
It’s an expression problem.
This is not feedback on editing, animation quality, or pacing.
It’s a verdict on buyer understanding.
We review your existing GTM video through one lens:
Does this asset help a real buyer quickly understand, compare, and decide?
If yes — we’ll say so.
If not — we’ll show you exactly where it breaks.
• 1–3 existing videos (homepage, explainer, launch, or sales)
• Your homepage and pricing page
• The top 1–3 competitors you’re compared to
• (Optional) 1–2 short call clips where a prospect is confused
No workshops.
No prep decks.
Just the material your buyers already see.
10–15 minute Loom walkthrough
Direct, timestamped, and opinionated.
Scorecard across four dimensions
Clarity · Differentiation · Decision-fit · Proof
Verdict on each asset
Keep · Fix · Kill
3 Expression Breaks
Exact timestamps where understanding collapses — and why.
One recommended direction
What the video should be doing instead (structurally, not stylistically).
Minor fixes
The asset is fundamentally sound.
Here’s the fix list. No further work required.
Wrong video type
Execution isn’t the issue.
You built the wrong asset for this buying moment.
Systemic expression failure
This can’t be fixed inside the current creative.
Your positioning collapses when expressed.
👉 In this case, the next step is a short creative direction phase — where the idea, story, and structure are decided before any new production begins.
Some problems can’t be solved by tweaks.
When the audit reveals a systemic issue, we recommend a short, focused creative direction phase where we:
• define what the video should actually be doing
• decide what to emphasise — and what to ignore
• lock the story and structure before production begins
We call this phase Creative Edge.
If you don’t need it, we’ll say so.
If you do, you’ll understand exactly why.
No pressure.
No default upsell.
Venture works best with SaaS teams who:
• sell complex or category-defining products
• already have video in market
• care about buyer understanding, not just aesthetics
• want a clear decision before spending more
Probably not a fit if you:
• want free feedback
• are looking for editing notes
• already have the script locked
• want execution without challenge
This isn’t about volume.
It’s about making the right video decision.
The Creative Expression Audit™ is a paid diagnostic.
$1,000 – $3,000, depending on scope and company stage
100% credited if you proceed with Venture
We don’t offer this free.
Free audits optimise for politeness — not truth.
We review a small number of audits each month to ensure senior involvement and decisive outcomes.
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