Your Creative Expression Audit™ Request Is Confirmed

Thanks for submitting your Creative Expression Audit™ request.

Before we begin, we’ll arrange a short alignment call to confirm scope, context, and how you plan to use the findings.

This ensures the audit delivers a clear verdict — not generic feedback.

What Happens Next

1. Alignment call (15–20 minutes)
We’ll confirm:
• The assets we’ll review
• The audit scope and commercials
• How you plan to use the findings

This keeps the audit tight and avoids unnecessary work.

2. Audit delivery
Once confirmed, we complete the audit and deliver:

• A clear verdict on whether each asset should be kept, fixed, or killed
• Specific expression breaks — where clarity or differentiation collapses
• What must change before any further production is worth doing

This is not optimisation advice.
It’s a decision point.

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What This Call Is (and Isn’t)

This call is:
• Practical and specific
• About alignment and usefulness
• Focused on protecting time and budget

This call is not:
• A sales pitch
• A strategy workshop
• A commitment to further production

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How Teams Typically Use the Audit

There’s no single default next step. Most teams use the audit in one of three ways:

Internal clarity
Use the verdict to sharpen briefs, messaging, and internal alignment.

Define the expression
Use the findings to define a clear creative direction via Creative Edge — before the next GTM push.

Ongoing creative backstop
Keep us close to pressure-test future launches so creative doesn’t drift back into category sameness.

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Book the Alignment Call

To keep things moving, you can schedule the alignment call below.

(If easier, we’ll also follow up by email to coordinate.)

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Private Introductions (Optional)

Occasionally, teams introduce us to another SaaS founder or GTM lead whose creative they respect — and who may benefit from the same diagnostic.

We review introductions carefully and only take on a limited number of audits each month.

If an introduction leads to an audit, we’ll credit £500 toward future work or apply it to a follow-on review.

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How We Form Our Judgements

For reference, this is the thinking behind our judgements:

• Recent Creative Advantage Reviews
• Why most SaaS video blends into the category
• How we assess clarity vs. sameness in GTM creative

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