What Happens Next
1. Alignment call (15–20 minutes)
We’ll confirm:
• The assets we’ll review
• The audit scope and commercials
• How you plan to use the findings
This keeps the audit tight and avoids unnecessary work.
2. Audit delivery
Once confirmed, we complete the audit and deliver:
• A clear verdict on whether each asset should be kept, fixed, or killed
• Specific expression breaks — where clarity or differentiation collapses
• What must change before any further production is worth doing
This is not optimisation advice.
It’s a decision point.