Start-ups Don’t Get Second Chances
When you’re launching a SaaS startup, your video is often the very first thing investors, customers, and the press will see — and it needs to work hard. It must explain your product instantly, build credibility from the first frame, and spark action, all while working within a limited budget and an unforgiving timeline.
The challenge is real: low brand awareness but a high need for trust, complex ideas that need to be clear in under 90 seconds, relentless pressure to impress investors and close early funding, and fierce competition from better-funded, more established players.