Decide what your video should lead with — before you make it

For SaaS teams who already know they need new video, but don’t want to guess what story, angle, or message should anchor it.

Diagnostic-led · Built for high-growth SaaS · No obligation to produce

👉 Define Your Creative Opportunity

Knowing you need video isn’t the problem

Most SaaS teams know video is required.
What’s unclear is what the video should actually focus on.

That uncertainty leads to videos that:
• try to say too much
• lead with the wrong feature or message
• look polished but sound like every other product

The result is production without leverage.

What the Creative Opportunity actually does

The Creative Opportunity helps you make one clear decision before production:

“What is the single advantage this video should lead with?”

We analyse your positioning, market, and existing creative to determine:
• what buyers should understand first
• what should be emphasised — and what should be left out
• how to express your advantage clearly in video, not slides

So when production starts, you’re not guessing what to make.

How we find the edge

Before recommending direction, we look at:
• how buyers currently interpret your product
• where your existing video blends into category norms
• how competitors frame similar claims
• which creative territory your brand can credibly own

This keeps decisions grounded in reality — not internal preference.

What you get

Not a script. Not a video.
A clear creative direction your team can execute with confidence.

Typically, this includes:
• the core story your video should anchor on
• what to lead with, what to de-emphasise, what to avoid
• where video will have the most impact across launch, sales, and product
• a clear recommendation on what to make next — or whether to wait

The outcome is clarity before spend.

When this is the right step

The Creative Opportunity is for teams who:
• already know new video is needed
• operate in crowded or look-alike categories
• want to avoid producing the wrong video first
• need alignment before committing budget

If you’re unsure whether your existing video is working at all, start with the Creative Expression Audit™ instead.

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Engagement & next steps

The Creative Opportunity is a paid, private engagement for SaaS teams preparing to invest in video or GTM creative.

Scope and fee are confirmed based on:

• Category complexity
• Volume of existing creative
• Number of stakeholders involved

There is no obligation to proceed into production.

When teams do continue with Venture, the Creative Opportunity becomes the creative north star for everything that follows.