At the Ikea
12 September 2022 Video inspo

Video inspo: IKEA stops time in their latest storytelling ad

IKEA Canada has released a short film that shows how its products can bring a home to life.


In the 2-minute ad, we're gripped by the initially-confusing opening scene of a man looking around the empty living space of his new apartment, where he's met with a group of smiling people who appear to be completely frozen, some in sitting positions without chairs, some gathered around invisible furniture.

In a highly creative and moving display of storytelling advertising, it soon dawns on us that by picturing them like this, he's decorating his home around the people he cares about most. Give it a watch!


Download our Video Brief Template  With a whopping 27,000+ downloads, our free video briefing template is the  blueprint for perfecting your video project's foundation.  Download the template





Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.