What to Look for in a Video Animation Company

You wouldn’t hire a band you’ve never heard to play at your wedding, right? The same logic applies to choosing a video partner. When it comes to picking the right team to bring your ideas to life, especially through animation, you need more than just good vibes—you need proof, process, and personality. But with so many providers out there, how do you know which animated video company is the real deal?

The same logic applies to choosing a video partner. When it comes to picking the right team to bring your ideas to life, especially through animation, you need more than just good vibes—you need proof, process, and personality. But with so many providers out there, how do you know which animated video company is the real deal?

Here’s a practical guide to help you spot the difference between flashy showreels and genuinely capable partners.

A PORTFOLIO THAT SHOWS RANGE

A quality video company won’t just show you their greatest hits—they’ll show you variety. Look for a portfolio that includes different video styles, industries, and objectives. Can they do fun and playful as well as sleek and corporate? Do they understand how to adjust tone and design for different audiences?

Range matters because it tells you they can adapt their approach to your brand rather than fitting your brief into a one-size-fits-all template.

CLEAR, STRUCTURED PROCESS

The creative industry sometimes gets a bad rap for being chaotic—but a great animated video company runs a tight ship. Ask about their process. They should be able to walk you through their workflow, from discovery and scripting to production and delivery.

A clear, step-by-step approach gives you peace of mind, better timelines, and fewer surprises along the way. And if they’ve got built-in review points for feedback? Even better.

STRATEGIC THINKING, NOT JUST EXECUTION

Plenty of companies can create nice-looking videos. Fewer can create videos that actually solve business problems. A top-tier video partner will ask questions like: Who’s your audience? What’s your goal? How will this video be used?

These conversations at the start of a project signal that you're working with strategic thinkers—not just technicians. And that often makes all the difference in the final result.

CLIENT TESTIMONIALS AND CASE STUDIES

Don't just take their word for it—see what others have to say. Look for testimonials from past clients, but more importantly, look for context. What was the client trying to achieve? What was the outcome? A great video company will be transparent about the impact their work had, not just how cool it looked.

If they can share real metrics or business results, you know they’re focused on value—not vanity.

DESIGN THAT FEELS CUSTOM, NOT GENERIC

One common pitfall in animation is overly templated content. It’s easy to spot—the visuals look stock, the characters feel cookie-cutter, and the transitions are predictable. A truly skilled animated video company will create visuals that match your brand’s unique identity.

Ask if they build custom design systems or adapt their style to match your guidelines. The answer will reveal a lot about their creative flexibility (and how much effort they’ll put into getting your video just right).

COMMUNICATION THAT BUILDS CONFIDENCE

Let’s face it—creative projects can get messy if there’s no clear communication. That’s why your chosen partner should be responsive, clear, and proactive. Are they easy to reach? Do they answer questions clearly? Do they set realistic expectations?

Good communication isn’t just about customer service—it’s a signal that they’re organised, experienced, and truly invested in getting your project right.

FLEXIBILITY AND WILLINGNESS TO ITERATE

No matter how tight your brief, things will evolve. That’s normal. The question is, how does your production partner handle feedback? A professional team builds time for revisions into the process and works collaboratively to improve the result—not defensively.

Whether you’re refining the script, tweaking the visuals, or adjusting the voiceover, it’s important to have a team that welcomes your input and builds on it with care and creativity.

SCALABILITY FOR FUTURE CONTENT

Great videos often spark more demand. Once you’ve nailed your first piece of content, you’ll likely want to scale your efforts. Can your partner help you build a series? Can they repurpose assets for different formats or platforms? Can they manage localisation, multi-language versions, or platform-specific cutdowns?

Working with a company that plans for the bigger picture—rather than just one-and-done delivery—can save you time and money in the long run. The right animated video company will think beyond just one project and help you grow your content ecosystem over time.

ALIGNMENT WITH YOUR BRAND VOICE

Even the best visuals won’t land if they don’t reflect your brand’s tone and values. A quality partner takes time to learn your voice—whether that’s bold and irreverent, calm and authoritative, or friendly and fun. They’ll ask the right questions and make suggestions that align with your broader messaging strategy.

This creative alignment ensures your video feels like a seamless part of your brand—not an outlier that’s hard to connect with the rest of your marketing.

RESULTS THAT GO BEYOND THE SCREEN

Ultimately, you’re not just creating a video to look good—you’re creating it to get results. That might mean driving more leads, educating your audience, or improving retention. A trustworthy partner won’t lose sight of that. They’ll help you define success metrics early on, optimise for those outcomes, and track how the content performs.

Curious to see how a high-quality animated video company approaches storytelling, design, and performance? That’s where the conversation gets interesting.

Let’s Take Your Video Strategy to the Next Level

If you’re looking for a creative partner who can translate your ideas into engaging, effective content—without the stress or guesswork—then we’d love to chat.

Whether you're exploring options or ready to kick off your next big project, start by telling us what you have in mind here. We'll guide you every step of the way.