What Factors Affect the Cost of an Explainer Video?

Explainer videos are an essential tool for businesses looking to engage their audience and communicate complex ideas in a clear and compelling way. However, one of the biggest questions companies ask before investing in a video is, how much does an explainer video cost?

The cost of an explainer video can vary widely depending on multiple factors, from production quality to length and turnaround time. Understanding these elements can help businesses budget effectively and get the most value for their investment. Whether you choose to work with an experienced explainer video company or explore other options, knowing what drives pricing is key to making an informed decision.

The Length of the Explainer Video

One of the most obvious factors that impact cost is the length of the video. Generally, longer videos require more resources, time, and effort to produce, which increases the overall cost. However, longer doesn’t always mean better.

Most explainer videos fall between 60 and 90 seconds, as this is the ideal length to maintain audience engagement while delivering a concise message. An experienced explainer video company will assess your objectives and recommend the best duration to balance effectiveness and cost.

The Complexity of the Script and Concept

A strong script is the foundation of any successful explainer video, but the complexity of the concept affects the production cost. A simple, straightforward message with minimal storytelling is easier and more affordable to produce, while a complex, narrative-driven script requires more time, planning, and creativity.

If your video involves multiple scenarios, an intricate storyline, or technical explanations that require precise wording, the cost will increase. A professional explainer video company will refine the script to ensure clarity while keeping costs manageable.

Production Quality and Customisation

The level of production quality directly impacts pricing. A basic explainer video using stock visuals and simple transitions will be more affordable than a high-end, fully customised production. Businesses looking for a truly unique and on-brand video will need custom designs, detailed illustrations, and advanced visual elements, which all contribute to a higher cost.

Some key factors that influence production quality include:

• Custom artwork and character design
• High-end visual effects and transitions
• Personalised branding elements

An explainer video company will offer different quality tiers, allowing businesses to choose a level of customisation that fits their budget.

Voiceover and Audio Production

Audio quality plays a crucial role in how professional an explainer video feels. A high-quality voiceover, background music, and sound effects enhance the viewing experience and make the message more engaging.

Factors that affect cost in this area include:

• Hiring professional voiceover artists vs. AI-generated narration
• Multi-language voiceover options
• Custom sound effects and music licensing

An explainer video company will typically offer a selection of voiceover artists, allowing businesses to choose a tone and style that best represents their brand.

Turnaround Time and Production Schedule

The timeline for producing an explainer video can significantly impact pricing. A standard production schedule typically takes four to six weeks, allowing enough time for scriptwriting, storyboarding, production, and revisions. However, if a business needs a video on a tight deadline, rush fees will apply.

Fast-tracking production often means additional staff, extended working hours, and prioritisation over other projects, all of which contribute to increased costs. An experienced explainer video company will always recommend planning ahead to avoid unnecessary expenses.

Number of Revisions and Edits

Most explainer video companies include a set number of revisions in their pricing. However, if a business requires multiple rounds of revisions beyond what’s included, this can add to the final cost.

Revisions may involve changes to the script, visuals, voiceover, or overall timing of the video. To minimise extra costs, businesses should provide clear and detailed feedback early in the process to ensure smooth production.

Marketing and Distribution Needs

The cost of an explainer video doesn’t end with production. Businesses must also consider how they will distribute and promote the video. Some explainer video companies offer additional services such as:

• Optimising the video for different platforms
• Creating shorter versions for social media
• Embedding tracking tools to measure performance

These services help maximise the video’s impact but will increase overall costs. Businesses should factor marketing and distribution into their budget to ensure they get the best return on investment.

Budgeting for an Explainer Video: What to Expect

The cost of an explainer video varies significantly based on the factors discussed above. Prices typically range from £3,000 for basic productions to £25,000 or more for high-end, fully customised videos. Some companies offer budget-friendly options, while others focus on premium, high-quality productions.

To make the most of your investment, businesses should:

• Define their objectives and key messaging before production starts
• Choose the right balance between customisation and affordability
• Plan for marketing and distribution to maximise the video’s reach

A reliable explainer video company can guide businesses through this process, ensuring that the final product meets their needs and budget.

Making the Right Investment in an Explainer Video

Investing in an explainer video is about more than just the price—it’s about ensuring the video achieves its intended goals. A well-crafted video can drive conversions, increase engagement, and improve brand recognition.

Choosing an experienced explainer video company ensures that every aspect of production, from scripting to distribution, is handled professionally. The key is to find the right balance between budget and quality to create a video that delivers measurable results.

Create a High-Impact Explainer Video Without Overspending

A professionally produced explainer video has the power to simplify your message, engage your audience, and drive meaningful results. By understanding the factors that influence cost, you can make an informed decision that maximises your investment.

If you’re ready to create an explainer video that delivers value without breaking the bank, let’s develop a strategy that fits your goals and budget. Get started today.