Voice-Over vs. Text On-Screen: Which Approach Works Best for Explainer Videos?

In a world flooded with content, getting your message across quickly and clearly is no small feat. That’s why explainer videos have become the go-to solution for brands wanting to connect with their audience. But even with a solid concept and visuals, there’s one key decision that can dramatically influence your video’s success: should you use a voice-over or stick with text on screen?

Each method has its perks and pitfalls, and choosing the right one can make or break your content's effectiveness. Whether you're working with an explainer video production company or crafting your own, this decision should be based on your goals, your audience, and how you want your message to land.

Understanding Voice-Over Narration

Voice-over brings personality and tone to your explainer video. It guides the viewer, adds emotional depth, and keeps them engaged. A well-delivered script by a professional voice-over artist can make your video feel polished, approachable, and credible—especially for complex topics where clarity and trust matter.

Moreover, voice-overs are ideal when you're aiming for accessibility across diverse audiences, including those who benefit from auditory learning or who may struggle to process on-screen text quickly. For global brands, voice-overs can be localised easily, helping you reach international audiences without reinventing the wheel.

When to Use Text On-Screen

Text-based explainer videos cut straight to the point. They're especially effective for social media platforms where people scroll without sound. If you're targeting younger audiences or users who engage with content on the go, text-on-screen may keep them more engaged than a voice-over they can’t hear.

They also offer flexibility in terms of visual style and pacing. For fast-paced content or videos meant to live on landing pages and product walkthroughs, text overlays can ensure viewers absorb your core message quickly, even if they’re only watching passively.

Combining Both for Maximum Impact

You don't always have to choose between the two. Some of the most effective explainer videos use both voice-over and text strategically. A voice-over sets the tone and walks viewers through the message, while text emphasises keywords, stats, or CTAs. This combination increases message retention and keeps your audience hooked, whether or not they’re watching with sound.

It’s particularly useful for businesses that want to convey clarity while still embracing platform constraints—like autoplay videos without sound on social feeds.

Consider Your Target Audience

Understanding who you're speaking to is key. A B2B audience might prefer a more polished voice-over approach that reflects a professional tone, while a B2C product aimed at Gen Z may benefit from bold text and dynamic visuals. Work with an experienced explainer video production company to identify what style matches your audience’s expectations.

A good rule of thumb: if your message is nuanced and needs explaining, go with voice-over. If it’s quick, bold, and benefits from visual emphasis, on-screen text might win.

Platform Behaviour Matters

Different platforms demand different formats. Instagram and TikTok favour silent viewing, where text is king. YouTube viewers expect voice-over narration. LinkedIn audiences might appreciate a hybrid approach, especially for SaaS or professional services. Always optimise based on where your video will live, and be prepared to create variants suited for each channel.

Brand Personality and Tone

What’s your brand voice like? If it’s witty, personable, or formal, voice-over helps that tone shine through. But if your brand is punchy, minimalist, or design-driven, text-based videos may be a better reflection of your identity. An explainer video production company will help you strike this balance between clarity and creativity, ensuring your video feels on-brand.

Accessibility and Inclusivity

While voice-over helps auditory learners, don’t forget viewers who rely on visual cues. Incorporating subtitles or captions ensures accessibility for deaf or hard-of-hearing audiences, while also benefiting those who prefer to consume content in silence. Using both options together makes your content inclusive and more effective.

Cost and Production Considerations

Voice-over requires hiring a voice artist, studio time, and possible revisions. Text-on-screen videos are typically more budget-friendly and quicker to produce, especially when changes are needed. If your timeline or budget is tight, a text-driven approach may offer more flexibility. But if you're working with a professional explainer video production company, they'll likely offer packages that suit both methods without compromise.

Testing Performance and Engagement

Split-testing is your best friend. If you’re unsure which route to take, test both formats on your target platforms. Track metrics like watch time, engagement rate, and conversion. This data will help you make an informed decision for future campaigns and refine your overall video marketing strategy.

Adapting Your Strategy Over Time

As your business evolves, so should your approach. What worked last year might fall flat today. Revisit your explainer videos periodically to update the style, tone, or format. Working with a skilled explainer video production company means you’ll always have a partner to help refine and repurpose your content for changing audiences and platforms.

Let’s make your message unforgettable

Creating an impactful explainer video isn’t just about visuals—it’s about knowing how to communicate your message in the most engaging way possible. Whether it’s through voice-over, text, or a combination of both, the right partner will help you find your voice. If you're ready to craft a powerful explainer video that delivers results, let’s bring your brand story to life.