Learn from the Best: Explainer Video Examples for Businesses

Explainer videos have become a critical tool for businesses looking to engage audiences, simplify complex ideas, and drive conversions. Whether you’re launching a new product, streamlining your marketing message, or strengthening your brand identity, investing in high-quality explainer video production can be a game-changer.

But what separates a great explainer video from one that’s forgettable? The best videos don’t just inform; they captivate, entertain, and leave a lasting impression. Below, we explore some of the best explainer video examples and what makes them work so effectively.

Why Explainer Videos Are So Effective for Businesses

The demand for engaging content is at an all-time high, and explainer videos are one of the most effective ways to deliver information quickly. They help businesses:

• Simplify complex products or services
• Increase viewer engagement and retention
• Improve conversion rates by making value propositions clear
• Strengthen brand messaging through compelling storytelling

Now, let’s look at some standout examples of explainer video production that businesses can learn from.

Dropbox: The Startup That Built a Billion-Dollar Brand with a Single Video

Before Dropbox became a household name, cloud storage was an unfamiliar concept. Their explainer video introduced their product in a simple, engaging, and highly effective way—so much so that it contributed to a massive boost in sign-ups.

What made it work?

• Clear storytelling: The video used relatable real-world scenarios to demonstrate how Dropbox solved a common problem.
• Minimal but effective visuals: Instead of overloading viewers with details, the video kept things simple and to the point.
• Strong call to action: Viewers were encouraged to try the product immediately, driving direct conversions.

Slack: Making Business Communication Exciting

Slack’s explainer video does something few other B2B brands accomplish—it makes workplace efficiency exciting. Rather than focusing on dry features, the video highlights how Slack removes communication friction and improves productivity.

Why it’s so effective:

• Relatable messaging: It positions Slack as the solution to workplace communication struggles.
• Engaging tone: The video keeps things light and engaging, which helps with audience retention.
• Visual storytelling: Key pain points are demonstrated rather than just explained.

Revolut: Redefining Finance for a Digital World

Revolut’s explainer video walks viewers through the benefits of their banking app in a way that feels fresh and modern. By focusing on the user experience rather than just features, they created a video that resonates with their target audience.

Key takeaways from this video:

• Strong opening hook: The video immediately establishes why traditional banking is outdated.
• Clear value proposition: Instead of listing features, it highlights how the product solves real financial pain points.
• Concise and action-driven: The video keeps messaging brief while guiding viewers toward the next step.

HubSpot: Educating While Selling

HubSpot’s explainer video balances education with persuasion, providing value to the audience while subtly positioning their product as the solution. By the end of the video, viewers feel more informed and ready to take action.

What businesses can learn from this video:

• Lead with value: Instead of a hard sell, the video first educates the audience.
• Use compelling visuals: Strong branding and consistent design help reinforce credibility.
• Make it feel effortless: The best explainer videos flow naturally, keeping the audience engaged from start to finish.

What These Explainer Videos Have in Common

The best explainer video production follows a formula for success—not in the sense of being repetitive, but in structuring content in a way that maximises impact. Here’s what these videos all do well:

1. They start with a problem – Every great explainer video immediately hooks viewers by addressing a pain point they can relate to.
2. They keep messaging simple – The best videos avoid technical jargon and speak to the audience in an approachable way.
3. They focus on benefits, not just features – Instead of just listing what a product does, they show how it improves the user’s life.
4. They maintain brand consistency – Strong branding elements ensure that the video aligns with the company’s identity.
5. They always include a compelling CTA – The ultimate goal of explainer videos is to drive action, whether that’s signing up, booking a demo, or making a purchase.

How to Apply These Lessons to Your Own Video

If you’re planning to invest in explainer video production, here are some essential tips to ensure your video delivers results:

• Understand your audience: The best videos speak directly to their target market, addressing pain points in a way that feels personal.
• Keep it short and impactful: Engagement drops significantly after 90 seconds, so keeping the message concise is key.
• Invest in professional production: A high-quality video not only looks better but also increases trust in your brand.
• Optimise for multiple platforms: Different audiences consume content in different ways—make sure your video works well across social media, landing pages, and email campaigns.

Creating an Explainer Video That Drives Results

A great explainer video doesn’t just tell your audience about your business—it shows them why they should care. When done right, explainer video production becomes an invaluable tool for engagement, lead generation, and brand growth.

If you’re ready to create a high-impact explainer video that makes your brand stand out, we can help. Let’s bring your vision to life with a video that connects, engages, and converts.