How to Pick the Right Animated Video Company for Your Project

Choosing the right creative partner can make or break your video project. While there are many agencies out there offering visuals and voiceovers, finding an animated video production company that understands your goals, your audience, and your message is something else entirely. This is more than a design decision—it's a strategic one.

Whether you’re creating your first video or adding to an existing library of content, the process of selecting the right company should be thoughtful and informed. The right fit will save you time, elevate your brand, and deliver content that actually performs—not just looks pretty.

KNOW WHAT YOU WANT THE VIDEO TO DO

Before you start researching agencies, be clear on your video’s purpose. Are you explaining a service? Introducing a product? Simplifying a process? The clearer you are on what you want to achieve, the easier it will be to choose a partner that can help you get there.

Good agencies will help refine your goal further, but coming in with a defined objective ensures that you can properly assess whether an animated video production company is offering the right type of support.

CHECK THEIR PORTFOLIO FOR RANGE AND RELEVANCE

Portfolios should show more than pretty visuals. Look for storytelling, structure, and results. Can the agency flex between different tones and industries? Have they worked with businesses like yours? Can they clearly articulate what each project achieved?

You’re not just looking for creative talent—you’re looking for proof that they can solve problems and connect with viewers in a meaningful way.

UNDERSTAND THEIR PROCESS

Any animated video production company worth considering should have a structured, transparent process. From discovery to scripting, storyboarding to animation, they should be able to walk you through every stage.

Ask how they handle feedback, revisions, and final delivery. A strong process helps reduce delays, manage expectations, and ensure a smoother experience all around.

EVALUATE THEIR COMMUNICATION STYLE

How quickly do they respond to emails? Are they clear when explaining timelines or deliverables? Do they ask good questions? The quality of early communication is often a good indicator of what it will be like to work with them once the project begins.

Your video might only last a minute or two, but the production process could span several weeks. You’ll want to feel like you’re in safe, responsive hands the whole time.

ASK ABOUT STRATEGY, NOT JUST EXECUTION

Design and animation are important—but without strategy, they fall flat. A good animated video production company will ask about your business goals, audience, call-to-action, and how the video will be used. They’ll want to understand the full context before jumping into visuals.

This strategic approach ensures your video doesn’t just look good—it works. It drives the action you need, whether that’s signups, shares, or sales.

FIND OUT HOW THEY HANDLE REVISIONS

Most projects won’t be perfect on the first try. That’s why revision rounds matter. Ask how many are included in the scope of work, how they gather feedback, and what happens if you need additional changes.

A flexible and collaborative revision process helps keep everyone aligned and ensures the final product meets your expectations—without friction or surprise fees.

CONSIDER THEIR TECHNICAL CAPABILITIES AND FORMATS

Not all video needs are the same. Maybe you need subtitles, multi-language versions, or platform-specific cutdowns. Perhaps you need high-resolution files for a trade show and square versions for social media.

Make sure the animated video production company you choose can deliver the formats and variations you need. Ask how they handle post-production, and if they offer support beyond just handing over the video file.

THINK ABOUT LONG-TERM COMPATIBILITY

If this video works well, chances are you’ll want to make more. Choosing an agency that sees the long game—rather than treating your project like a one-off—is important. Long-term partners can build asset libraries, keep your brand consistent, and reduce ramp-up time for future projects.

They’ll remember your preferences, anticipate your needs, and evolve their approach as your goals change. That kind of creative continuity pays off over time.

WATCH FOR AGENCIES THAT ASK THE RIGHT QUESTIONS

A top animated video production company won’t just say yes to everything—they’ll ask thoughtful questions that challenge your assumptions or clarify your message. That curiosity signals that they’re truly invested in your content’s success, not just getting the job done.

From how the video will be distributed to how success will be measured, a good partner digs deeper. That attention to detail creates stronger work—and a better experience for you.

LET’S HELP YOU GET IT RIGHT THE FIRST TIME

Picking the right agency doesn’t have to be overwhelming. With the right mix of creative capability, strategic insight, and clear communication, you’ll be in safe hands—and on track for a video that delivers real results.

If you’re ready to collaborate with a team that listens first, thinks strategically, and creates with purpose, we’d love to hear what you’re working on. Tell us your goals, and we’ll help you bring them to life—clearly, confidently, and creatively.