How to Create Cool Explainer Videos That Capture Attention

In a world where audiences are bombarded with content every second, making your brand stand out is no easy task. Explainer videos have become an essential tool for businesses looking to communicate complex ideas in a simple, engaging, and visually compelling way. But not all explainer videos are created equal—some are forgettable, while others leave a lasting impression and drive action.

If you want your video to captivate viewers and make an impact, you need a strategy that combines storytelling, creativity, and the expertise of a top-tier explainer video company. Here’s how to create explainer videos that don’t just inform but truly engage.

Start with a Clear and Engaging Script

The foundation of any great explainer video is the script. A well-written script ensures that your message is clear, concise, and engaging. The best explainer video company will know how to craft a script that simplifies complex topics without overwhelming the audience.

Here are key elements of an effective script:

• A strong opening hook that grabs attention in the first few seconds
• A clear problem-solution format that addresses the audience’s pain points
• Concise language that keeps the message simple and digestible
• A compelling call-to-action that encourages viewers to take the next step

A clear, well-structured script is the backbone of a cool, high-impact explainer video.

Use Visual Storytelling to Keep Viewers Hooked

People are naturally drawn to compelling visuals. A well-crafted explainer video uses engaging storytelling elements to make content more relatable and memorable. The key is to ensure that the visuals support and enhance the message rather than just serving as filler.

An experienced explainer video company will focus on:

• Using dynamic transitions to maintain viewer interest
• Incorporating relatable scenarios that connect with the target audience
• Ensuring seamless flow between scenes to keep the message cohesive

Visual storytelling plays a crucial role in making an explainer video stand out.

Keep the Video Short and Focused

Attention spans are shorter than ever, which means your explainer video needs to get to the point quickly. The ideal length for an explainer video is typically between 60 to 90 seconds. Anything longer, and you risk losing your audience before they reach your call to action.

A professional explainer video company will help streamline your message so that every second of your video adds value. The goal is to deliver a powerful, memorable experience without unnecessary fluff.

Choose the Right Voiceover and Soundtrack

A video’s voiceover and background music set the tone and influence how the message is received. A well-matched voiceover helps create a connection with the audience, while an engaging soundtrack adds emotional depth.

Consider these factors when choosing audio elements:

• A professional voiceover that aligns with your brand’s tone
• Background music that enhances the message without being distracting
• Well-timed sound effects to add emphasis where needed

An explainer video company with experience in audio production will ensure that your video sounds just as great as it looks.

Optimise for Mobile and Social Media

More than half of all video content is consumed on mobile devices, so ensuring your explainer video is mobile-friendly is critical. The right explainer video company will design videos that are optimised for all screens, making them just as effective on a smartphone as they are on a desktop.

Best practices for mobile optimisation include:

• Using large, easy-to-read text and captions
• Ensuring the video works well without sound (as many mobile users watch on mute)
• Creating square or vertical versions for platforms like Instagram and TikTok

Optimising for mobile ensures your video reaches a wider audience and keeps them engaged.

Incorporate Subtle Brand Elements

A great explainer video promotes your brand without feeling like an overt advertisement. The best explainer video company will integrate branding in a way that feels natural and not forced.

Key branding techniques include:

• Using your brand’s colours and fonts throughout the video
• Adding a subtle logo watermark in the corner
• Keeping messaging aligned with your brand’s voice and personality

Effective branding ensures that viewers associate the video’s message with your company, even after they’ve finished watching.

Focus on Delivering Value First

A great explainer video isn’t just about promoting a product or service—it’s about solving a problem or answering a question for your audience. When viewers feel like they’re gaining something valuable from your video, they’re more likely to stay engaged and take action.

The best explainer video company will prioritise:

• Addressing audience pain points directly
• Providing clear, actionable solutions
• Making complex information easy to understand

By focusing on value, your video becomes a resource rather than just an advertisement.

Test and Refine for Maximum Impact

Creating an explainer video is just the first step. To ensure it performs well, it’s important to test different versions and track engagement metrics. A professional explainer video company will offer insights into how your video is performing and suggest optimisations.

Ways to improve video performance include:

• A/B testing different versions with slight variations
• Tracking watch time, drop-off rates, and conversion metrics
• Gathering audience feedback to refine future videos

Testing and refining ensures that your video continues to drive results long after its initial launch.

Why a Professional Explainer Video Company Makes a Difference

While DIY video tools can help create basic content, nothing compares to the quality and expertise of a professional explainer video company. The right team brings experience, creativity, and strategic insight to ensure your video captures attention and delivers real impact.

By partnering with experts, you can focus on your message while leaving the technical details—scriptwriting, visuals, sound, and distribution—to professionals who know how to create high-performing content.

Turn Your Ideas into a High-Impact Explainer Video

Your audience doesn’t just want to watch—they want to be engaged, informed, and inspired. A professionally crafted explainer video can take your brand message to the next level, ensuring it resonates with the right people and drives meaningful results.

Make sure your video stands out from the crowd and delivers real impact. Let’s create a video that connects, informs, and converts.