How to Create a Great Explainer Video for Your Brand

In a crowded digital landscape, grabbing and keeping audience attention is more challenging than ever. Businesses need a way to communicate their message quickly, clearly, and in a way that sticks. That’s where explainer video production comes in.

A well-crafted explainer video has the power to transform complex ideas into digestible, engaging content that resonates with viewers. Whether you’re looking to introduce a new product, simplify a service, or build brand awareness, the right explainer video can elevate your marketing strategy.

Here’s a step-by-step guide to creating an explainer video that delivers real impact for your brand.

Start with a Strong Concept

Before diving into production, it’s essential to establish a clear concept for your video. Ask yourself: What problem does your product or service solve? Who is your target audience? What key message should viewers take away?

Defining these elements will ensure that your explainer video production is focused and effective. A great concept helps craft a compelling story that aligns with your brand’s goals and makes your video resonate with your audience.

Craft a Clear and Engaging Script

The script is the foundation of your explainer video. A great script is concise, engaging, and structured in a way that flows naturally from problem to solution. The first few seconds should grab attention immediately. The language should be simple and easy to understand. The message should be focused on benefits rather than features. The closing should include a strong call to action.

A well-written script ensures that your video communicates the right message efficiently, keeping viewers engaged from start to finish. Working with an experienced explainer video production team can help refine the script to make it as compelling as possible.

Focus on Visual Storytelling

A successful explainer video isn’t just about words—it’s about how those words are visually brought to life. Instead of relying on lengthy explanations, use strong visuals to show your message in action. Showing real usage of a product or service can make it easier for potential customers to visualise how they will benefit from it.

From live demonstrations to dynamic text overlays, great visuals enhance storytelling and make your video more memorable. By leveraging effective explainer video production techniques, your brand can create a video that is both visually appealing and informative.

Keep It Concise and Impactful

Studies show that shorter videos tend to have higher engagement rates. The most effective explainer videos are typically between 60 to 90 seconds long. To maintain viewer interest, remove unnecessary details and get straight to the point. Deliver key information within the first 30 seconds to ensure that even those who don’t watch the full video still take away the main message.

An explainer video should be long enough to tell a compelling story but short enough to hold attention. With every second of your video being valuable, the pacing should keep viewers engaged without feeling rushed.

Optimise for Multiple Platforms

Your explainer video should be versatile enough to work across different channels. Whether it’s featured on your company website, shared on social media, or included in an email campaign, each placement should be optimised to maximise reach and engagement.

Different platforms require different formatting. For example, social media platforms may need square or vertical formats, while websites perform best with landscape videos. An experienced explainer video production company will ensure your video is formatted correctly for different placements to reach the broadest possible audience.

Ensure Your Message is Accessible

Not all viewers will watch your video with sound on, so it’s crucial to make your content accessible. Adding captions ensures that even those watching on silent mode can still follow the message. Large and readable text helps those viewing on small screens absorb the information. By considering accessibility in explainer video production, brands can ensure that their message reaches as many people as possible.

Use a Strong Call to Action

An explainer video is only effective if it drives action. Whether you want users to visit your website, sign up for a free trial, or make a purchase, the CTA must be clear and direct.

One way to ensure the CTA is impactful is by integrating it naturally into the video rather than tacking it on at the end. The CTA should feel like the logical next step, making it more likely that viewers will follow through. A strong explainer video production company will help craft a call to action that aligns with your business goals.

Measuring Success and Optimising Performance

Once your video is live, tracking its performance is essential. Metrics such as watch time and audience retention rates indicate how engaging your video is. Social engagement metrics, such as likes, shares, and comments, show how well your content resonates with your audience. Conversion rates measure how many viewers take action after watching.

By analysing these insights, brands can refine their video marketing strategy for better engagement and conversions. Testing different video variations can also help determine what works best. Partnering with an explainer video production company that offers analytics support can help optimise video performance over time.

Making Your Explainer Video a Long-Term Asset

A great explainer video isn’t just a one-time marketing tool—it can be a long-term asset for your business. Repurposing your video for different platforms extends its value. Shorter clips can be used in social media ads, while a full-length version can live on your website’s homepage.

Regularly updating your video content ensures that it remains relevant and effective. Whether it’s tweaking the script, refreshing the visuals, or adjusting the format, small changes can make a big difference. A well-planned explainer video production strategy ensures that your content continues to drive results long after its initial release.

Turn Your Brand’s Message into an Engaging Story

An explainer video is more than just a marketing tool—it’s a powerful way to communicate your brand’s message clearly and effectively. When done right, it simplifies complex ideas, captivates your audience, and drives meaningful action.

Let’s create a high-quality explainer video that showcases your brand’s strengths, keeps your audience engaged, and helps you achieve your business goals. Get started today with a custom explainer video designed to elevate your brand.