Whether you’re creating your first promotional video or scaling up a content strategy, partnering with a promotional video company can raise plenty of questions. From pricing and timelines to collaboration and creative control, there’s a lot to consider before you hit record.

Working with a professional team should simplify the process—not complicate it. To help set expectations and provide clarity, we’ve compiled some of the most frequently asked questions businesses have when starting their journey with a promotional video company.

What Does a Promotional Video Company Actually Do?

A promotional video company handles the entire video production process—from initial concept and scripting to filming, editing, and final delivery. They combine storytelling, design, strategy, and technical expertise to produce content that meets your goals and engages your audience.

They’ll guide you through each stage, making sure the messaging aligns with your brand and the final product works for the platform you intend to use it on—whether that’s your website, social media, or an event presentation.

How Long Does the Process Usually Take?

Timelines vary depending on the complexity of the project, but most promotional video productions take anywhere from two to six weeks. The process typically includes planning, scripting, scheduling, filming, editing, and revisions.

A promotional video company will provide a clear timeline from the beginning, outlining milestones for each stage so you know what to expect and when. Larger campaigns or video series may take longer, but the process remains structured and transparent.

What Kind of Input Will I Need to Provide?

You don’t need to be a video expert to work with a promotional video company, but your input is crucial. At the beginning, you'll help define the purpose of the video, the key messages, and any visual or brand elements that should be included.

From there, your involvement may include reviewing scripts, approving storyboards, and providing feedback on edits. The goal is a collaborative process where your knowledge of your business combines with the agency’s creative skills to deliver the best result.

How Much Does It Typically Cost?

Costs can range from £1,500 to £20,000+ depending on the scope of the project. Factors like video length, locations, custom animation, professional voiceover, and post-production complexity all influence the final budget.

A promotional video company will usually offer tiered options or custom quotes, helping you understand exactly what you’re getting for your investment. Most will also help you prioritise spending where it matters most to maximise ROI.

Can I Use the Same Video in Multiple Places?

Absolutely. One of the benefits of working with a promotional video company is that they can help you create content that’s versatile and optimised for various platforms. They might produce different versions of the same video—some short, some long, some formatted for vertical or horizontal screens.

They’ll also consider things like captions for social media, calls to action for ads, and brand consistency across all channels, making sure your video works hard no matter where it lives.

What Should I Look for When Choosing a Promotional Video Company?

Choosing the right partner is critical. Look for a promotional video company with a strong portfolio that reflects different styles and industries. This shows they can adapt to your brand and audience rather than offering a one-size-fits-all approach.

Ask about their process, how they handle revisions, and what kind of support they offer post-launch. A good company will be transparent about timelines, pricing, and expectations. They’ll also listen carefully and ask the right questions to understand your needs before jumping into production.

Client testimonials and case studies can also offer insight into how the company communicates and what kind of results they've delivered. Above all, choose a team that feels like a collaborative partner—not just a vendor.

Do I Need to Provide a Script or Will They Write It?

You don’t need to start with a fully written script. Most promotional video companies offer copywriting or script development as part of their service. They’ll typically begin with a creative brief or discovery call to gather information about your brand, goals, and audience.

From there, the team will write a script and send it to you for feedback and approval. This helps ensure the tone, messaging, and structure are aligned with your vision. If you already have a script, they can polish and adapt it to better suit the video format and target platform.

Having professional input at this stage ensures that the story flows well, keeps the audience engaged, and leads to the intended action. It also saves your team time and avoids messaging missteps.

What Happens After the Video Is Delivered?

Once the final version of your promotional video is complete, most companies will provide you with all the necessary files for upload and distribution. This might include versions formatted for different platforms or file sizes for various use cases.

Some promotional video companies go a step further by offering guidance on launch strategies. They might suggest best times to post, help write video descriptions, or even assist with ad campaigns. Others offer analytics support to help you track how the video performs.

Many clients choose to maintain a long-term relationship with their video partner, using them for future campaigns, refreshes, or repurposed content. This consistency helps maintain brand tone and builds a smoother workflow over time.

What Kind of Results Can I Expect?

A promotional video company creates content that’s built to engage, inform, and convert—but results depend on your goals, audience, and distribution strategy. Most clients see increased website dwell time, better engagement on social platforms, and stronger conversion rates when video is used strategically.

The effectiveness of your video also depends on how well it’s integrated into your marketing funnel. Videos that are embedded on landing pages, shared in email campaigns, or used in ads tend to perform best when paired with strong CTAs and well-targeted outreach.

Working with a professional team ensures your video isn’t just attractive—it’s purposeful. With clear objectives and smart planning, you can expect measurable improvements across brand visibility and lead generation.

Let’s Demystify the Video Production Process Together

Every business has questions when exploring promotional video for the first time—and that’s a good thing. A trusted promotional video company will guide you through the process with clarity, creativity, and strategic insight.

If you still have questions or want to explore your options, we’re here to help you move from curiosity to confidence. Your next great video starts with a simple conversation.