Explainer Video Production 101: Your Ultimate Beginner’s Guide

Explainer video production has become an essential tool for businesses looking to communicate their message effectively. With shrinking attention spans and increasing competition in the digital space, brands need a way to capture interest quickly—and explainer videos provide exactly that.

But where do you begin if you’ve never created one before? This guide breaks down everything you need to know about explainer video production, from crafting the perfect script to ensuring a smooth production process. Whether you're a startup or an established brand, this beginner-friendly guide will help you create an explainer video that delivers real results.

Why Explainer Videos Are So Effective

Explainer videos simplify complex ideas, making them easier to understand and more engaging than plain text or static images. They blend storytelling, visuals, and messaging into a format that keeps viewers engaged from start to finish.

Businesses across industries use explainer videos to:

• Boost conversions by clearly demonstrating product benefits
• Improve engagement with compelling narratives
• Increase brand awareness through shareable content
• Enhance customer understanding of products or services

When executed well, an explainer video becomes a powerful marketing tool that helps businesses connect with their audience and drive action.

Step 1: Defining Your Goal

Before diving into explainer video production, you need to clarify your objective. Knowing exactly what you want to achieve will shape every element of the video, from the script to the final cut.

Common goals for explainer videos include:

• Generating leads
• Educating customers about a product
• Driving conversions
• Strengthening brand credibility

A clear goal ensures your explainer video stays focused and delivers maximum impact.

Step 2: Writing a Strong Script

A well-written script is the foundation of a successful explainer video. It should be concise, engaging, and structured to make the message easy to follow.

A strong script generally follows this format:

1. Introduce the problem – What challenge does the audience face?
2. Present the solution – How does your product or service help?
3. Highlight the key benefits – Why is this solution valuable?
4. Include a clear call to action – What should viewers do next?

A great script avoids unnecessary fluff and gets straight to the point while keeping a conversational and relatable tone.

Step 3: Choosing the Right Style and Tone

Your explainer video should reflect your brand’s personality and resonate with your audience. The tone and visual style must align with your messaging.

Consider the following:

• Should the tone be professional, friendly, or playful?
• Do you want a minimalist or high-energy visual style?
• What colours, fonts, and overall aesthetics best represent your brand?

Consistency in branding helps create a cohesive experience across all marketing materials.

Step 4: Keeping It Short and Engaging

Attention spans are short, so your explainer video should be long enough to provide value but short enough to maintain interest. The ideal length is between 60 to 90 seconds—this ensures viewers stay engaged without losing focus.

For more detailed content, consider breaking it into a series of shorter videos rather than cramming too much information into a single explainer video.

Step 5: Optimising for Different Platforms

Where your video is published affects its format and length. Each platform has its own best practices:

• Website – A full-length version works well for landing pages.
• Social Media – Shorter, attention-grabbing edits perform better.
• YouTube & Ads – Ensure videos are optimised for mobile and autoplay.

Tailoring your explainer video to each platform increases its reach and effectiveness.

Step 6: Prioritising High-Quality Audio

Audio plays a crucial role in explainer video production. Great sound enhances engagement and makes your video feel polished and professional.

To ensure high-quality audio:

• Use a professional voiceover for clarity and credibility
• Choose background music that complements the visuals
• Incorporate sound effects subtly to reinforce key moments

Balancing these elements creates a video that is both visually and audibly compelling.

Step 7: Capturing Attention in the First Few Seconds

Viewers decide whether to keep watching within the first few seconds. That’s why your explainer video needs a strong opening.

Effective ways to hook viewers:

• Start with a compelling question
• Present a surprising fact
• Highlight a relatable problem

Once you capture attention, viewers are more likely to stay engaged until the end.

Step 8: Making Your Video Actionable

An effective explainer video doesn’t just inform—it encourages action. A strong call to action (CTA) guides viewers toward the next step.

Examples of effective CTAs:

• Sign up for a free trial
• Visit the website to learn more
• Contact the team for a consultation

The goal is to make the next step clear and compelling so viewers take action immediately.

Why Professional Production Matters

While some businesses attempt to create explainer videos in-house, quality matters. A professionally produced explainer video ensures that storytelling, branding, and execution are all strategically crafted to deliver results.

Working with an experienced team means your video won’t just look great—it will be optimised for maximum engagement and conversions. Investing in quality production often makes the difference between a forgettable video and one that truly drives business success.

Start Creating an Explainer Video That Delivers Results

A well-crafted explainer video can elevate your brand, simplify complex ideas, and drive real engagement. If you're ready to create a video that stands out, our team is here to help.

Let’s develop a compelling explainer video that speaks to your audience and boosts your brand’s impact. Start your project today and make an impact.