Examples of Best App Explainer Videos

With thousands of mobile apps competing for user attention, a well-crafted explainer video can make all the difference in demonstrating an app’s functionality, value, and ease of use. A great explainer video doesn’t just showcase features—it tells a story that connects with the audience and persuades them to take action.

To highlight what makes a high-performing video, we’ve selected five of the best app explainer videos that effectively engage users and drive downloads. These examples demonstrate how brands use creative storytelling, compelling visuals, and clear messaging to showcase their apps.

Payright: Making Payment Plans Effortless

Payright’s mobile app simplifies the sign-up process for payment plans, making it easier for users to manage their finances. The explainer video captures attention with an upbeat, fast-paced style that keeps viewers engaged from start to finish.

Why this video works:

• It delivers a strong, customer-focused message without overwhelming the viewer with technical details.
• The video uses engaging, easy-to-follow visuals that demonstrate the app’s user-friendly interface.
• A well-structured narrative ensures that viewers grasp the app’s core benefits in under a minute.

By keeping the message clear and engaging, Payright’s explainer video makes the case for why users should integrate the app into their financial planning.

Shopboxo: Setting Up an Online Store in Seconds

Shopboxo simplifies e-commerce by allowing users to build a mobile website in under 30 seconds. Its explainer video focuses on the app’s ease of use, demonstrating how entrepreneurs can quickly set up an online store without technical expertise.

Why this video works:

• It walks the viewer through the app’s interface, making the process feel effortless.
• The video’s storytelling highlights the real-world benefits of using the app for small businesses.
• A clear call to action encourages users to try the app immediately.

By keeping the focus on simplicity and efficiency, Shopboxo’s explainer video makes a compelling case for its e-commerce platform.

Vidi: A Game-Changer for E-Commerce Video Marketing

Vidi provides a user-friendly solution for e-commerce businesses to create high-quality marketing videos. The explainer video highlights the app’s ability to enhance product showcases, promotional campaigns, and social media content creation.

What makes it stand out:

• A dynamic mix of visuals that demonstrate the app’s intuitive interface and key functions.
• A strong emphasis on user empowerment, showing how businesses can create professional-looking videos with ease.
• A logical flow that ensures viewers understand the app’s value proposition by the end of the video.

This explainer video effectively positions Vidi as a must-have tool for brands looking to enhance their marketing strategy.

Hibob: A Seamless HR Experience for Remote Teams

Hibob is an HR platform designed to simplify workforce management for distributed teams. Its explainer video highlights the mobile app’s key features, including timesheet management, company insights, and seamless interactions between employees.

What makes this video effective:

• A clear, structured narrative that presents the app as a must-have for remote workforces.
• A step-by-step breakdown of key functions, making it easy for viewers to understand how the app benefits them.
• Engaging visuals that reinforce the app’s accessibility and user-friendly experience.

This explainer video successfully positions Hibob as an essential tool for modern businesses looking to optimise HR operations.

FreshBooks: Simplifying Accounting for Businesses

FreshBooks is a web-based accounting software that helps businesses manage invoices, track expenses, and streamline financial operations. The explainer video showcases how the app improves efficiency while maintaining a simple, intuitive user experience.

Why this video is successful:

• A focus on real-life applications, showing how businesses can use the app in day-to-day operations.
• A clean, structured layout that highlights key features without unnecessary distractions.
• Typography and visual storytelling techniques that enhance key messages, making them more memorable.

FreshBooks’ explainer video makes accounting software approachable, appealing to small businesses and self-employed professionals alike.

What These Explainer Videos Have in Common

Despite their differences in industry and target audience, these app explainer videos share several key characteristics that contribute to their success. Each video:

• Has a clear message and purpose, focusing on how the app benefits users.
• Uses engaging visuals that highlight the app’s functionality without overwhelming the viewer.
• Guides the audience through the app’s features with a logical and easy-to-follow structure.

By following these principles, businesses can create effective explainer videos that not only inform but also persuade their target audience.

How Explainer Videos Drive App Engagement and Downloads

A well-executed explainer video doesn’t just showcase an app—it influences user behaviour. Research has shown that users are more likely to download an app after watching a compelling video that highlights its benefits. Businesses leveraging explainer videos experience:

• Higher conversion rates on app store listings and landing pages.
• Increased engagement on social media, where videos perform better than static content.
• Stronger brand trust as users see the app’s features in action before making a decision.

By integrating explainer videos into their marketing strategy, app developers can attract more users and drive long-term growth.

Choosing the Right Approach for Your App’s Explainer Video

Not all explainer videos are created equal. To ensure maximum impact, businesses should:

• Define their target audience and craft a message that resonates with them.
• Focus on a problem-solution approach that clearly outlines how the app meets user needs.
• Keep the video concise, engaging, and optimised for multiple platforms.

A well-planned explainer video can serve as a powerful marketing asset that enhances brand awareness and drives user adoption. That’s why partnering with a professional explainer video production company is important.

Enhance Your App Marketing with a Professional Explainer Video

As these examples demonstrate, a high-quality explainer video can make a significant difference in how an app is perceived and adopted. Whether you’re launching a new product or looking to boost engagement, investing in expert video production ensures that your message is delivered effectively.

If you’re ready to create an engaging explainer video that showcases your app’s full potential, Venture Videos is here to help. Let’s bring your app to life with a compelling video.