A great landing page doesn’t just inform—it persuades, engages, and converts. In a digital world where attention spans are shrinking by the second, standing out requires more than just clever copy and a call-to-action button. This is where explainer videos prove their worth.

Explainer videos combine concise storytelling and visual clarity to grab attention and quickly communicate your brand’s value. When placed strategically on landing pages, they can help turn curious visitors into paying customers. But not all explainer videos are created equal, and not every landing page makes the most of them.

Why Use Explainer Videos on Landing Pages?

Landing pages have one job: to convert. And explainer videos are powerful conversion tools because they immediately show what your product or service does and why it matters. Visitors don't have to scroll endlessly or read blocks of text—they can simply watch.

By partnering with an explainer video production company, businesses can create tailored videos that fit seamlessly into their landing pages. The result? A clearer message, stronger trust, and higher conversion rates.

Grab Attention Quickly

People form first impressions in milliseconds. If your page doesn’t captivate them right away, they’re gone. A compelling explainer video acts as an immediate hook, drawing viewers in before they even have the chance to bounce.

This is especially effective when the explainer video sits above the fold. That prime real estate helps set the tone for the rest of the page and provides a quick overview that motivates users to keep scrolling or take action.

Clarify Your Value Proposition

Even well-designed landing pages can fail if the value proposition isn’t clear. An explainer video simplifies your offering, breaking it down into digestible, engaging content.

A professional explainer video production company knows how to highlight your product’s unique selling points in a way that resonates with your target audience. Through strategic scripting and clear visuals, your message becomes unmistakable.

Boost Trust and Credibility

When users land on a page, they’re subconsciously asking, “Can I trust this brand?” Explainer videos provide immediate proof that you’re credible and professional. Tone of voice, quality of production, and how clearly you present your product all contribute to user trust.

Incorporating client testimonials, success metrics, or real-world use cases into your explainer video further strengthens that trust factor, nudging users closer to conversion.

Improve User Engagement Metrics

Landing pages that keep visitors engaged tend to perform better in terms of SEO and conversions. An explainer video can increase the average time spent on a page—a strong signal to search engines that the content is valuable.

Additionally, engaged users are more likely to share the page or explore other sections of your site. That means more qualified traffic, better lead quality, and potentially higher revenue.

Support for Complex Offerings

If you’re marketing a technical product or a service with multiple components, a landing page might not be enough to convey everything. An explainer video bridges the gap, helping users understand quickly without needing to digest every word of text.

This is where an explainer video production company brings real value. Their expertise ensures your messaging is not just simplified, but optimised for clarity and impact, no matter how complex the subject.

Enhance Mobile Experience

Mobile users make up a huge portion of traffic today, and videos perform particularly well on mobile. Explainer videos eliminate the need for endless scrolling and pinching to read small text.

Make sure your video loads quickly, plays smoothly, and is viewable in portrait or landscape mode. A mobile-friendly explainer video can significantly improve conversions for users on the go.

Test and Optimise for Performance

You can A/B test different types of videos on your landing page to see what works best. Try comparing voice-over driven vs. on-screen text videos, different thumbnail images, or CTA placements.

Working with an experienced explainer video production company means you can create variations easily and measure which version delivers the best results. Keep optimising for better returns.

Drive Results with Strategic Placement

Where you place your explainer video matters. Some brands succeed by embedding the video above the fold. Others find success placing it near the CTA button or within testimonial sections.

Try different placements to see where it gets the most engagement. Always track your metrics—play rate, drop-off points, and CTA clicks—so you can refine your layout based on real user behaviour.

Tailor Video Style to Brand Personality

The tone and style of your explainer video should match your brand. A playful startup may go for light-hearted visuals and a casual voice-over, while a fintech company might opt for a more formal, data-driven approach.

Collaborating with a skilled explainer video production company ensures your video reflects your brand's personality and speaks directly to your audience’s needs. Authenticity is key.

Work with the Right Experts

To maximise ROI, it’s essential to work with an explainer video production company that understands both video and marketing. It’s not just about creating something pretty—it’s about designing a video that fits into your larger strategy and drives conversions.

Ask about their past work, process, and how they plan to align the video with your landing page objectives. A good partner won't just deliver a video—they’ll help you turn it into a high-performing marketing asset.

Your Landing Page Deserves More Than Static Images and Text

With the right explainer video, you can boost conversions, clarify your message, and engage your audience in a meaningful way. The secret lies in working with a team that understands not only how to craft great videos but also how to align them with your goals.

If you're looking to elevate your landing page performance, work with a team that gets it. Let’s create something that drives real results for your business.