Choosing the right type of video is one of the most important decisions you’ll make when investing in corporate video production. The style and format you select set the tone for your message, influence how your audience perceives your brand, and determine how effectively your video meets its goals.

With so many options available, it can feel overwhelming to decide which approach is best. Understanding the main corporate video styles—and what each one offers—will help you pick the perfect fit for your brand's needs and audience expectations.

Brand Story Videos

A brand story video focuses on who you are, what you stand for, and why you exist. It’s one of the most powerful ways to build emotional connections with customers, investors, or future employees. Corporate video production teams create these narratives by blending interviews, footage of your workplace, product showcases, and even customer testimonials.

Brand stories typically focus less on hard selling and more on values, mission, and vision. They are ideal if you want to humanise your company and create a deeper sense of trust and loyalty.

Explainer Videos

If you need to simplify complex ideas, an explainer video might be the perfect choice. This style breaks down products, services, or processes into easy-to-understand visual narratives. Often using voiceover, animations, and clear visuals, explainers are short, sharp, and effective.

Corporate video production companies excel at crafting explainer videos that hold viewer attention and make technical or unfamiliar topics accessible. They’re especially useful for SaaS brands, financial services, healthcare, and education sectors.

Product Demonstrations

Product demo videos show your offering in action. They help potential customers see the value of your product by demonstrating how it works, highlighting features, and addressing common pain points.

Through corporate video production, these demos can be made more dynamic and visually engaging—mixing close-up shots, user testimonials, on-screen graphics, and more to create a complete experience. Demos are essential for ecommerce, technology, and any sector where functionality plays a major role in purchasing decisions.

Testimonial and Case Study Videos

Nothing builds credibility faster than a satisfied customer sharing their story. Testimonial and case study videos focus on real-world experiences, showing how your product or service solved problems and delivered results.

These videos rely on authenticity, and corporate video production companies know how to capture genuine, relatable interviews. By weaving together client stories with visual proof points, these videos become powerful tools for sales and trust-building.

Recruitment and Employer Branding Videos

Finding and keeping great talent is easier when you can showcase your company culture. Recruitment videos give prospective employees a glimpse into daily life at your organisation, while employer branding videos highlight your values, team dynamics, and work environment.

Through professional corporate video production, you can create authentic, relatable videos that attract candidates who align with your brand’s ethos. This type of content is especially valuable for fast-growing companies or those in competitive hiring markets.

Internal Communications Videos

Videos aren’t just for external audiences. Internal communications videos help keep employees informed, motivated, and aligned with company goals. From leadership updates to training modules to company announcements, internal videos enhance clarity and consistency.

A corporate video production team can help design internal content that's professional yet relatable, ensuring employees feel connected and engaged, even in large or remote organisations.

Event Highlight Reels

After spending months organising an event, it deserves more than just a few social media posts. Event highlight videos capture the energy, key moments, and takeaways of your conferences, product launches, or corporate retreats.

Professional corporate video production ensures your event looks polished and exciting. Highlight reels can be used for post-event marketing, future event promotion, or internal morale-building.

Social Media Video Content

Short-form video dominates on platforms like Instagram, LinkedIn, and TikTok. A corporate video production company can help you create snackable, impactful content specifically designed for social sharing.

This includes teaser videos, behind-the-scenes clips, product reveals, and thought leadership snippets. These videos should be optimised for mobile viewing, featuring bold visuals, tight pacing, and quick engagement hooks to stop scrolling thumbs in their tracks.

Choosing the Right Format for Your Brand Goals

Picking the right corporate video style starts with knowing your goals. Are you trying to build awareness, drive sales, recruit talent, or train employees? Your objectives should dictate the video type, tone, and distribution strategy.

A professional corporate video production partner will guide you through this decision-making process, helping you match style to strategy. The wrong format can dilute your message, while the right one amplifies it to the right people, at the right time, on the right channels.

Let’s Find the Perfect Style to Tell Your Story

Your brand deserves video content that does more than just look good—it should move your audience and drive real business results. With so many styles and formats available, the right strategy and expert guidance can make all the difference.

If you're ready to explore the best video options for your brand and goals, get in touch with us today. Together, we’ll find the perfect style that showcases your story and helps you win.