Creating a high-quality corporate video is only half the battle. Even the most engaging, beautifully produced content won’t deliver results if it’s not seen by the right audience. That’s why distribution and promotion are just as important as the production itself—and why working with an experienced corporate video company is so valuable.

Knowing where, when, and how to share your videos ensures you maximise visibility, drive engagement, and achieve the business goals you set at the outset. With the right approach, your corporate videos can continue generating value long after their initial release.

Start with a Clear Distribution Strategy

Before you hit publish, you need a clear distribution plan. This involves identifying your target audience, selecting the right channels, and tailoring your video formats accordingly. A corporate video company with marketing expertise can help you align your video content with your overall business strategy, ensuring maximum impact.

Think about where your audience spends their time—whether that's LinkedIn, YouTube, your website, or internal communication platforms—and focus your efforts there. A shotgun approach wastes resources; targeted distribution ensures every view counts.

Optimise Videos for Each Platform

Not all platforms are created equal. LinkedIn audiences might prefer polished, professional messaging, while Instagram users lean towards fast, visually engaging snippets. A corporate video company can help you tailor edits, captions, and thumbnails for each platform.

Optimising video length, aspect ratio, subtitles, and CTAs ensures your content performs its best wherever it appears. Minor adjustments make a big difference in click-through rates and engagement.

Use Strong, Platform-Specific Thumbnails

The thumbnail is often your first and only chance to grab attention. Custom thumbnails that are visually striking and clearly convey the video’s topic can significantly boost your view rates.

A corporate video company typically designs thumbnails that are brand-consistent and optimised for each platform’s display settings. This simple step can have a huge impact on how many people click to watch.

Incorporate Videos Across Owned Channels

Don’t limit your videos to social media. Embed them on your website’s homepage, service pages, or blog posts. Include them in email newsletters and digital brochures. Play them at live events or webinars.

A great corporate video company will guide you on integrating video throughout your owned marketing ecosystem, ensuring your investment delivers value at every customer touchpoint.

Leverage Paid Advertising Campaigns

Sometimes organic reach isn’t enough. Boosting your videos through paid social media campaigns, YouTube ads, or even native advertising networks can dramatically increase your visibility.

Corporate video company partners often help set up paid distribution strategies, ensuring you target the right audience demographics with the right messaging for maximum ROI.

Repurpose Videos into Multiple Formats

Stretch your content further by repurposing your corporate videos into new formats. Turn long-form videos into bite-sized clips for Instagram, create GIFs from highlight moments, or extract quotes and statistics for social media graphics.

A corporate video company can help identify repurposing opportunities during the initial production phase, capturing footage that supports multiple content formats and campaign needs.

Time Your Releases Strategically

Posting randomly won't cut it. Timing matters when it comes to video releases. Publish when your audience is most active—weekday mornings for B2B audiences, evenings for B2C audiences, and specific days for industry events.

Work with a corporate video company that understands data-driven posting strategies to schedule releases for maximum visibility and engagement.

Encourage Internal Sharing Among Teams

Your employees are your brand’s best advocates. Encourage your team to share new corporate videos on their LinkedIn profiles, email signatures, and personal networks.

A corporate video company can create internal roll-out plans that include teaser videos, social media copy templates, and talking points to make it easier for employees to promote content authentically.

Measure Performance and Refine Tactics

Distribution doesn’t end when the video goes live. Track performance carefully—monitor view counts, watch time, engagement rates, click-throughs, and conversion rates.

A corporate video company will typically help set up tracking systems and offer post-campaign analytics. Measuring what works and what doesn’t allows you to continually refine your video marketing strategy over time.

Turn Every Video into a Long-Term Asset

Videos shouldn’t be treated as disposable one-off content. Done right, a corporate video becomes a long-term brand asset—appearing in proposals, training sessions, marketing campaigns, and customer onboarding programmes.

By choosing the right corporate video company and building a smart distribution plan, you can ensure that your investment keeps delivering returns for months or even years after launch.

If you’re ready to create corporate videos that not only look great but get the attention and results they deserve, get in touch with us today. Let’s work together to amplify your brand’s message and maximise your reach.