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Your Creative Opportunity Request Is Confirmed

Thanks for submitting your Creative Opportunity request.

Before we begin, we’ll arrange a short alignment call to confirm scope, context, and commercials — so the work stays focused on the decision you’re actually trying to make, not generic creative exploration.

What Happens Next

1. Alignment call (20–30 minutes)

We’ll confirm:
• The video or GTM decision you’re preparing to make
• How this project fits within your broader brand positioning and message map
• The assets, context, and category we should account for
• Scope, timing, and commercials

This ensures the Creative Opportunity is grounded in a real decision — not abstract direction.

2. Creative Opportunity definition

Once confirmed, we define how your advantage should be expressed before production begins.

This typically includes:
• What the video should lead with — and why
• What should be emphasised, de-emphasised, or avoided
• How your positioning should show up visually and narratively
• Where this video fits within launch, sales, product, or onboarding
• A clear recommendation on what to make next — or whether to wait

The output is a clear creative direction your team can act on with confidence.

3. What happens after (optional)

Some teams use the Creative Opportunity purely as a decision checkpoint — then execute internally or elsewhere.

Others ask us to carry the direction through into production, ensuring the final video actually expresses the advantage we’ve defined.

There is no obligation to proceed into execution.

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What This Call Is (and Isn’t)

b>This call is:
• Focused on clarity and decision-making
• Grounded in your positioning and market context
• About protecting time, budget, and direction

This call is not:
• A sales pitch
• A brainstorming workshop
• A commitment to production

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How Teams Typically Use the Creative Opportunity

Most teams use the Creative Opportunity to:

• Decide what a flagship explainer or launch video should actually lead with
• Avoid producing the wrong video first
• Align marketing, sales, and product around one clear story
• Ensure a new asset strengthens — not dilutes — the brand’s position

In some cases, it becomes the foundation for multiple videos.
In others, it prevents an expensive misstep.

Both outcomes are wins.

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Book the Alignment Call

To keep things moving, you can schedule the alignment call below.

(If easier, we’ll also follow up by email to coordinate.)

Schedule the 15-minute alignment call
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Private Introductions (Optional)

Occasionally, teams introduce us to another SaaS founder or GTM lead whose creative they respect — and who may benefit from the same diagnostic.

We review introductions carefully and only take on a limited number of audits each month.

If an introduction leads to an audit, we’ll credit £500 toward future work or apply it to a follow-on review.

Make a private introduction
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How We Form Our Judgements

For reference, this is the thinking behind our judgements:

• Recent Creative Advantage Reviews
• Why most SaaS video blends into the category
• How we assess clarity vs. sameness in GTM creative

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