Decide the creative space your brand — or next video — should occupy.

For SaaS teams with a clear positioning who want to express it in a way that is clearly differentiated from competitors — in both what’s said and what’s shown.

Diagnostic-led · Built for high-growth SaaS · No obligation to produce

👉 Define Your Creative Opportunity

Your positioning is clear. The question is how it should show up.

Most SaaS teams we work with already have a defined positioning and message map.

What’s less clear is:
• which part of that positioning should lead in video
• what buyers should see first — visually and structurally
• how to avoid occupying the same creative space as competitors

Without that clarity, teams produce video that:
• says the right things, but shows the wrong ones
• leads with familiar category patterns
• looks polished, but fails to stand apart

The result is production without leverage.

What the Creative Opportunity actually does

The Creative Opportunity defines the creative space your positioning can credibly occupy — based on how your market actually looks today.

At a brand level, this means deciding how your positioning should consistently show up across video.

At a project level, it means deciding what a specific video should lead with to express that space clearly.

This work is grounded in diagnostic insight — often backed by a Creative Expression Audit™ — not opinion or ideas.

How we identify the space

We don’t revisit your positioning.
We focus on how effectively it’s being expressed.

Before recommending direction, we look at:
• how buyers currently interpret your product
• where your existing video blends into category norms
• how competitors visually and narratively frame similar claims
• which creative spaces are crowded — and which are under-claimed

This keeps direction grounded in market reality, not internal preference.

What you get

Not positioning work.
Not speculative concepts.

A clear definition of the creative space your brand or next video should occupy — and how to express it on screen.

Typically, this includes:
• the creative space your positioning can credibly own
• what your video should lead with — and what it should avoid
• guidance on what should be shown, not just explained
• where video will have the most impact across launch, sales, and product
• a clear recommendation on what to make next — or whether to wait

The outcome is clarity before spend.

When this is the right step

The Creative Opportunity is for teams who:
• already know new video is needed
• want to define direction at a brand or project level
• operate in crowded or look-alike categories
• want alignment before committing production budget

If you’re unsure whether your existing video is working at all, start with the Creative Expression Audit™ instead.

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Engagement & next steps

The Creative Opportunity is a paid, private engagement for SaaS teams preparing to invest in video or GTM creative.

Typical investment:
£4,000–£8,000

Final scope and fee are confirmed based on:
• category complexity
• volume of existing creative
• number of stakeholders involved

There is no obligation to proceed into production.

When teams do continue with Venture, the Creative Opportunity becomes the creative reference point for everything that follows.