In SaaS, most video looks polished — and still blends in.
Not because it’s badly made, but because the decision behind it wasn’t strong enough.
When creative direction is weak:
• differentiation gets smoothed away
• complexity is simplified in the wrong places
• teams debate taste instead of meaning
• strong execution still feels familiar
Creative direction exists to prevent that.
It ensures you’re backing the right idea before money is spent making it.
Our approach is designed to do two things at once:
• give you confidence the right problem is being solved
• build genuine excitement about the creative direction ahead
We do the heavy lifting upfront so execution can be focused, efficient, and effective.
Creative direction is developed across three deliberate steps.
20–30 minutes
We begin with a short alignment call to establish shared context.
This isn’t a brainstorm or a pitch.
It’s a focused conversation to understand:
• how your product actually works in practice
• who the video is for and where it sits in the buyer journey
• the category you’re operating in
• what success looks like for this project
After the call, we send you a custom creative brief.
Capturing what you already know — properly
Our brief is designed to surface the insight already inside your team.
It includes:
• brand guidelines and positioning
• messaging priorities
• deadlines and constraints
• a defined budget range
• anything you know must (or must not) be included
The better the brief, the stronger the creative ideas.
Once it’s complete, the heavy lifting shifts to us.
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60 minutes
Typically 2–3 days after the alignment call, we run a discovery session.
This is where we walk through the brief together to:
• confirm shared understanding
• uncover answers to anything that’s still unclear
• pressure-test assumptions
• align on the dream outcome
This ensures creative direction is built on clarity — not guesswork.
After discovery, we go deep.
We immerse ourselves in:
• your product and users
• your category and competitors
• your existing messaging and visual output
We look for where differentiation is being blurred, underused, or cancelled out.
This is the work that allows creative ideas to be:
• clear
• distinctive
• workable within real constraints
You don’t need to manage this process.
That’s our job.
Before we develop creative ideas, we require:
• the brief to be agreed and signed off
• a defined budget range
• all key decision-makers present at the Creative Presentation
There’s no value in developing ideas that can’t be executed properly.
These conditions ensure the ideas we present are:
• realistic
• aligned with your brand and positioning
• built to work for your project
Production doesn’t begin until direction is clear.
We don’t send written proposals.
Instead, we pitch when we’re able to present real creative thinking.
The Creative Presentation is the pitch.
That’s when you can judge what matters:
• the quality of the ideas
• how we think about your product and category
• whether the direction feels right
If the ideas land, we move forward.
If they don’t, we don’t force it.
Most video agencies start by showing you work they’ve already made.
Then they send a price.
That approach assumes your product fits an existing pattern.
And that execution quality alone will carry the result.
We work differently.
We don’t point to a past video and say, “we’ll do something like this.”
We don’t price projects before the creative direction is clear.
Instead, we invest time upfront to develop bespoke creative direction for your product, your category, and your buyer.
We don’t typically take part in pitches with a large number of agencies involved.
We do our best work when there’s genuine interest in working together — not just filling out a shortlist.
We hope that if you’ve asked us to pitch, it’s because:
• our work resonates with you
• our way of thinking aligns
• you can imagine working with us as a partner
That context allows us to present our strongest ideas — not our safest.
By the time creative direction is agreed, you should feel:
• confident you’re backing the right idea
• excited about the creative route ahead
• clear on what’s being made and why
• comfortable committing production budget
That’s how we ensure our work doesn’t just look good —
it helps buyers understand and choose your product.
If you’re planning a serious video investment, this is the safest place to start.
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