Avoid Spending $50k+ On The Wrong Creative Direction.

Discover the creative opportunities your competitors are missing before investing in launch videos, explainers, customer stories or campaign assets.

Delivered In 10 days

Investment = $7,500

👉 Book A Creative Edge™ Call

The Risk Isn't Creating Nothing. The Risk Is Creating Something Buyers Have Already Seen Before.

Most SaaS companies say the same things:
- Faster
- Smarter
- AI-powered
- End-to-end

The result?

Most SaaS videos sound the same.

Creative Edge™ shows you how to stand out before you spend money making anything.

What You'll Leave With

A Clear Creative Direction
Know which story is worth telling.

Stand Out More
Find angles your competitors have missed.

Avoid Costly Mistakes
Avoid making a video that looks like everyone else's.

Get Everyone On The Same Page
Give leadership, product and marketing teams a direction they can support.

What's included

Category Blind Spots™
Discover where competitors are focused.

Why Buyers Tune Out™
Identify where communication is becoming predictable.

Creative Territory Map™
See where opportunities exist.

Three Ways To Stand Out
Receive three strategic directions worth exploring.

Recommended Asset Strategy™
Understand which communication assets should support the chosen territory.

Including:
Launch Videos
Explainer Videos
Customer Stories
Product Walkthroughs
Campaign Assets

Stakeholder Alignment Workshop™
Ensure everyone is aligned before production begins.

How it works

1. Discovery
We review your product, goals and competitors.

2. Analysis
We identify where competitors are predictable and where opportunities exist.

3. Direction
We develop three creative territories worth exploring.

4. Workshop
Within 10 business days, we present our findings and recommended direction.

Total timeline: 10 days.

Investment

Creative Edge™

From $7,500

Includes
✓ Category Blind Spots™
✓ Why Buyers Tune Out™
✓ Creative Territory Map™
✓ Three Ways To Stand Out
✓ Recommended Asset Strategy™
✓ Stakeholder Alignment Workshop™

Plus
100% credited against production if Venture is selected.

Is Creative Edge™ Right For You?

Designed for SaaS teams preparing to invest in:

✓ Product launches
✓ Platform launches
✓ Explainer videos
✓ Customer stories
✓ Product education
✓ Enterprise campaigns

Particularly useful when:

✓ Competitors sound increasingly similar
✓ The category is crowded
✓ Multiple creative directions are being debated internally

Softomotive - Explainer Video (0-00-04-05)_compressed

Discover The Creative Opportunities Your Competitors Are Missing.

Delivered In 10 days

From $7,500

Credited Against Production

Book A Creative Edge™ Call