Make Your Differentiation Impossible To Miss

Creative Edge maps your category and defines the creative territory your SaaS brand can credibly own — before you invest in production or campaign spend.

In 7–10 days, you leave with a clear, defensible direction for how your brand should show up.

👉 Define your creative edge

What you get

Creative Edge delivers a decision-ready direction for how your brand should show up across marketing.

You receive:

• a mapped view of how your category currently expresses itself
• identification of where competitors are converging
• clarity on where your differentiation is being flattened
• a defined expressive territory your brand can credibly own
• a clear recommendation on how to move forward

No abstract theory.
No endless options.
No speculative concepts.

Just a clear direction you can execute — without second-guessing, debate, or rework.

The Problem we solve

Most SaaS teams invest in production before defining expressive direction.

Campaigns get made.
Videos get produced.
Creative gets debated.

But one question goes unanswered:
“How should our differentiation actually show up?”

The result?
Polished execution.
Expensive production.
Weak separation at comparison.

Creative Edge fixes this before serious spend is committed.

How it works

Creative Edge is built for SaaS teams facing high-stakes visibility moments.

1️⃣ Diagnose (2–3 days)
We analyse your category and current output to reveal where convergence is happening — and why.

2️⃣ Define (3–5 days)
We map the creative territory your brand can credibly own — grounded in buyer perception and competitive gaps.

3️⃣ Align (Live Session)
We present a decisive recommendation and outline how it should guide future execution.

Total timeline: 7–10 days.

Who this is for

Creative Edge is built for SaaS teams who:

• sell complex or category-defining products
• operate in crowded, competitive markets
• are planning a high-stakes GTM moment
• want clarity before committing production budget
• care about how they show up at comparison

Probably not a fit if:

• you want a fast, cheap explainer
• you already have direction locked
• you’re looking for production without challenge

Softomotive - Explainer Video (0-00-04-05)_compressed

Investment

Standalone engagement:
£5,000 – $10,000

If Creative Edge leads directly into production within 90 days, the full fee is credited.

Execution is optional.
Clarity is not.

Typically used to de-risk £50k–£250k+ marketing investments.

If Your Product Is Genuinely Different

Your Brand Should Be Unmistakable.

Creative Edge ensures your differentiation is visible, defensible, and deliberate — before you go to market.

Define your creative edge