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VIDEO ROI CALCULATOR

Calculate the financial return of your video — using real SaaS metrics, not guesswork.

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The Real Problem

Most SaaS teams make video investments without ever quantifying their real financial impact.

The gaps are usually the same:

• ROI measured on “views,” not revenue
• No link between video → demos → deals
• Underestimating the value of increased conversions
• No modelling of deal size or close rate
• No way to compare video cost vs revenue generated
• No data to justify video budgets to leadership
• No clarity on whether a video actually paid for itself

These issues create uncertainty:
Weak visibility → weak confidence → underfunded video programs.

The Video ROI Calculator shows you the revenue impact of your videos using your actual funnel metrics.

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what does the tool do

Why trust this tool

This calculator reflects the real economics SaaS teams use to justify video spend.

We’ve built ROI models for:

• Product marketing teams
• Demand gen & performance teams
• SaaS founders preparing budgets
• Sales enablement teams
• RevOps and revenue leaders

Our ROI work supports:

• Business cases for new video investments
• Budget planning
• Funnel optimisation
• Leadership & CFO approvals
• Post-campaign performance reviews

The calculator uses the same model SaaS teams use internally to assess:

• Cost per video
• Conversions generated
• Revenue influenced

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Why it matters

What the ROI Calculator Assesses

The calculator uses your real SaaS metrics to quantify video performance, including:

• Video Cost — what you invested
• Deal Value — revenue per closed deal
• Close Rate — how many opportunities convert
• Conversions Influenced — demos, trials or signups from the video
• Pipeline Impact — total pipeline touched by the video

It then calculates:

• Revenue influenced
• Profit generated
• ROI %
• Return per $1 spent
• Break-even point
• Overall financial justification

A fast, accurate view of what your video truly returned.

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Who is it for

Ideal for SaaS teams needing a commercial justification for video investment:

CMOs
PMMs
Founders
Growth leaders
Performance marketers
RevOps

Designed to quantify funnel uplift, pipeline impact and conversion improvements.

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Who is it for

Your Output Includes

You’ll receive a clear ROI breakdown with:

• Total revenue generated
• Pipeline impact
• Expected profit
• ROI %
• Return per pound spent
• Break-even timeline
• A verdict on whether your video was worth the investment

Practical. Accurate. Leadership-ready.

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What you will receive

Need Expert Help?

If your ROI score reveals weak-performing assets — or highlights opportunities to increase revenue — we can help.

We partner with SaaS teams to:

• Produce high-performance videos that convert
• Improve messaging to increase demo/trial rates
• Build video content for sales enablement
• Strengthen product storytelling
• Lower CAC with higher clarity
• Align PMM, Sales and Demand Gen around performance

→ Book a Strategy Call
→ Increase Our Video Performance
→ Produce High-ROI Video Assets

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FAQs

Is it free?

Yes — the Video ROI Calculator is 100% free.

Does this reflect how the tool actually works?

Yes. These calculations match the exact inputs/outputs in the tool.

What do I need to input?

Video cost, conversions, deal size, close rate and pipeline influenced.

How accurate is the ROI?

It uses standard SaaS revenue formulas, helping you calculate real financial return — not generic “soft ROI.”

Do you store my inputs?

No — nothing is saved unless you export your output.

Can you help us improve ROI?

Absolutely. We produce strategic SaaS videos from £20k–£100k with a focus on performance and pipeline.

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